Butterball Goes On Demand

In an age of immediacy, cooks want the support they need at the touch of a button, whether it's advice, watching a how-to video, searching on their phone in-store or looking for extra help while in the kitchen. This year, Butterball is taking their support to a new level, offering for the first time the ability to text cooking questions to experts at the Butterball Turkey Talk-Line from Nov.17-24 by texting 844-877-3456.

In addition, Butterball has curated content so must-have information is available in new and exciting ways on Butterball.com top questions answered, videos, etc.

"It's been more than 35 years and cooks still have the same turkey questions where to buy, how to thaw, is my turkey done but what has changed is the way they want to get the information," said Sue Smith, co-director of the Butterball Turkey Talk-Line. "So to support cook's evolving needs we're not only continuing to support with social media, updated website videos with top tips and in-person answers at 1-800-BUTTERBALL, but we're taking our support one step further by offering 24/7 texting for the first time."

"Butterball On Demand" - Streaming holiday meal help
With an overflow of information, technology and advice from social media foodies, holiday cooks need dependable support from knowledgeable experts who can instantly address their specific holiday cooking needs. Although the Butterball Turkey Talk-Line experts have heard every turkey question possible, experts are making it easier to get cooking help this Thanksgiving by offering the ability to text cooking questions for the first time. Additionally, new video tips will help with all of your Thanksgiving needs.

• Week-long 24/7 Text Help: With nearly one in three first time cooks saying they'd text the Butterball Turkey Talk-Line for cooking help1, it only makes sense that Talk-Line experts will expand their support by offering, for the first time, the ability to text in their cooking questions. Therefore, Butterball will offer 24/7 text help from Nov.17-24, with experts available to answer any cooking questions. The service will support consumers looking for how-to tips, cooking support and any other turkey needs consumers might have, at the click of a button. Text help will be available 24/7 by texting 844-877-3456.

• How-To Videos: The Butterball Turkey Talk-Line experts have been answering turkey questions for more than 30 years and have helped almost 50 million cooks. Now their expert knowledge is available at your fingertips day or night with fun and helpful video tips for those preparing holiday meals, available at Butterball.com or YouTube.

• Website and Mobile App: Whether you have years of experience or it's your first time cooking the turkey, Butterball.com and the Butterball Cookbook Plus App have all the answers for your needs. Between coupon savings, trusted recipes, how-to-videos with step-by-step details and key tips for success, everything you need is easily accessible.

Expert Advice Anytime, Anywhere: The help doesn't stop there. The Butterball Turkey Talk-Line has evolved how they help cooks and are able to provide expert advice anytime, anywhere.

• Facebook and Twitter: Help is available through the Butterball Facebook and Twitter pages with tips, special savings and more.
• Pinterest: Find Thanksgiving recipe inspiration for your holiday celebration on the Butterball Pinterest page.
• Instagram: Follow Butterball on Instagram to get a behind-the-scenes look, recipe development for our Thanksgiving meal and more.
• Live Chats: Engage with turkey experts through Live Chats on Butterball.com during November and December and receive real-time suggestions and advice.
• Email: Email Butterball using this form and receive helpful tips right to your inbox.
• 1-800-BUTTERBALL (1-800-288-8372): Turkey Talk-Line experts will be available this season starting Nov.1 through Dec.24, 2016, to answer questions and assist all Thanksgiving cooks.

About the Butterball Turkey Talk-Line
One of the first national, toll-free consumer help lines, the Turkey Talk-Line has helped almost 50 million consumers since its first season in November 1981. Each November and December, professionally trained turkey experts assist more than 4 million cooks through the Turkey Talk-Line, Butterball.com, Facebook, Twitter, Instagram, Live Chats and emails in the United States and Canada. With more than 50 staff members, the Turkey Talk-Line has the resources to answer questions from either English- or Spanish-speaking callers, as well as respond to questions via email.

About Butterball
Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. producing more than 1 billion pounds of turkey each year. For more than 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As an industry leader in quality, food safety and animal well-being, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards. Butterball products are currently distributed throughout the U.S. and in more than 45 countries. Butterball operates seven processing plants located in North Carolina, Arkansas, Illinois and Missouri.

For consumer questions or information, please visit Butterball.com or call 1-800-BUTTERBALL (1-800-288-8372). Visit ButterballCorp.com for corporate information about the company.

1 The Butterball Ipsos poll was conducted March 22, 2016-April 5, 2016. A nationally representative sample of randomly-selected adults aged 21-65 residing in the U.S. was interviewed via Ipsos' 25-minute online survey.

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