Weihenstephan, the World's Oldest Brewery, and Sierra Nevada, one of America's pioneering craft brewers, have released their eagerly-anticipated Hefeweissbier, "Braupakt" through a series of road show unveiling events in New York, Chicago, San Francisco and Los Angeles.
"We knew we had something special when we began this journey of collaboration," said Marcus Englet, Export Sales Director at Weihenstephan. "Our aim is to never stop evolving, and sharing ideas with Sierra Nevada allowed us to create a new beer that reaches a new audience of consumers. We've been excited to experience our customer's reactions firsthand throughout the United States."
The first reviews are in and Braupakt is confirmed a winner to US consumers:
Braupakt is now available across the United States at major chain grocery retailers as well as independent grocers and beer retailers. The beer can be found at https://www.weihenstephaner.com/product-finder/. A six-pack suggested retail price is $10.99.
Weihenstephan and Sierra Nevada are both known for their respective styles, and spent time meticulously developing the recipe, ultimately creating the fruity-hoppy Braupakt. The name Braupakt (literally translated; Brewery Pact), plays on America's "bro pact" vernacular for fraternal allegiances and the label features the imperial Bavarian bear sporting a "hang loose" gesture.
Analysis data (approximate information):
Fits exotic and spicy-hot dishes with fish, meat and seafood.
About the Bavarian State Brewery Weihenstephan:
The Bavarian State Brewery Weihenstephan, founded in 1040 as a monastery brewery of the Benedictine monks, is now a state-owned enterprise, which is run by private-sector standards. Hidden behind the historic walls of the brewery is state-of-the-art technology, which draws on current scientific findings in beverage technology. Together with nearly 1000 years of experience and traditional brewing techniques, premium beers of the highest quality are created, which receive the most coveted awards at the international beer competitions every year. For more information please visit www.weihenstephaner.com.
About Sierra Nevada:
Sierra Nevada Brewing Co. of Chico, California, and Mills River, North Carolina was founded in 1980 as the 42nd brewery in the United States (compared to 5,300 breweries today) by Ken Grossman. As one of the first craft beer breweries in the US, Sierra Nevada was instrumental in the boom of today's US beer scene. In just a few years, the brewery, with its innovative and high-quality craft beers, has become one of the largest and best known breweries in the USA. More information on www.sierranevada.com.
View original content:http://www.prnewswire.com/news-releases/braupakt-released-across-america-300648001.html
SOURCE Weihenstephan
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