Boulder Canyon' Jumps from Snack to Frozen Food Aisle to Introduce Microwave-Ready, Grain-Free Riced Vegetable Line

Boulder Canyon Authentic Foods, a leading better-for-you snack brand, makes life easy for consumers ricing vegetables at home with the introduction of a new line of grain-free rice made from just one primary ingredient100 percent real vegetables. These ready-to-eat, 100 percent vegetables are designed as a delicious, low-carbohydrate alternative to traditional grain rice. Boulder Canyon Riced Vegetables are pre-washed, pre-cut and ready to heat with the ability to go from package to plate in just three minutes! The delicious rice alternative appears at select grocery and natural food stores nationwide this month with a suggested retail price of $2.99 to $3.99 per bag.

Boulder Canyon riced vegetables are grain-free and gluten-free, and each portion counts as a full serving of vegetables according to USDA guidelines. Perhaps the best feature is the fact that there is no need to use a food processor or any other kitchen gadget in preparation of these delicious rice dishes. Simply shake the bag to distribute the contents, place the bag in the microwave and heat on high for three to five minutes (depending on microwave wattage). After letting the bag cool for one minute, simply cut the bag and pour to serve.

"Vegetable ricing is a huge trend right now, whether it's consumers on gluten-restricted diets or simply those looking to reduce calorie and carb impact," said Steve Sklar, senior vice president and general manager for Boulder Canyon Authentic Foods. "We've introduced a convenient option for these consumers, and we've taken it a step further to provide seasoned and plain varieties so they have multiple options. It's a delicious and healthy rice or pasta substitute, and it can be easily added to any meal."

Boulder Canyon Riced Vegetables expand the world of traditional riced cauliflower and broccoli with sweet potato and carrot varieties as well as epicurean seasoned varieties including Cilantro Lime Cauliflower, Thai Curry Carrot, Caramelized Onion and Cheddar Cheese Broccoli. Additionally, plain varieties of Sweet Potato, Carrot, Cauliflower and Broccoli are available. The 10-ounce unseasoned bags contain three, 3.3-ounce servings, whereas the nine-ounce seasoned bags contain three, 3.0-ounce servings.

Boulder Canyon Riced Vegetables represent the first time the leading better-for-you brand appears in the frozen section of the grocery store. True to the Boulder brand, the riced vegetables feature only real food ingredients and no cholesterol, no trans fats and no MSG. Additionally, they are gluten-free, kosher and vegan.

Consumers looking for Boulder Canyon Riced Vegetables are encouraged to inquire with their favorite grocer, or to contact Boulder directly at www.BoulderCanyonFoods.com.

Boulder Canyon continues to push the boundaries of traditional foods with a belief that real food ingredients taste better than processed foods ever could.

Boulder Canyon Foods is a member of the Inventure Foods (SNAK) family of Intensely Different specialty brands. The Company's better-for-you and indulgent food brands include Boulder Canyon Authentic Foods, Jamba, Seattle's Best Coffee, Rader Farms, T.G.I. Fridays, Nathan's Famous, Vidalia Brands , Poore Brothers, Tato Skins, Willamette Valley Fruit Company, Fresh Frozen and Bob's Texas Style. For further information about Inventure Foods, please visit www.inventurefoods.com.

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SOURCE Boulder Canyon Authentic Foods

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