Blue Bunny Announces New Load'd Sundaes: Tons of Toppings Swirled Together With Soft Ice Cream, Straight From Your Freezer

Blue Bunny is bringing even more fun to the freezer aisle with the launch of its innovative, new ice cream line: Load'd Sundaes. The new treat offers ice cream lovers an indulgent, out-of-home ice cream sundae experience right from their freezer.

Load'd Sundaes are made with premium ice cream that's specially crafted to be soft and ready to dig into, straight from the freezer, so there's no need to wait for it to temper. Load'd Sundaes are filled to the brim with signature Blue Bunny treatschunky cookies, crunchy nuts, rich chocolate pieces and Blue Bunny's signature candy B'sdeliciously swirled together with gooey syrups in a single-serve container.

"Load'd Sundaes redefine the premium ice cream sundae eating experience with an indulgent treat consumers could previously only find at an ice cream shop," said Rachel Lukoff, senior brand manager for Blue Bunny. "Our team of sensory experts know that ice cream sundaes are one of consumers' favorite ways to enjoy frozen desserts. We created Load'd Sundaes to give people a delicious, ice cream sundae experience they can grab and go or enjoy from the comfort of their own home."

Load'd Sundaes come in eight delicious flavors, thoughtfully created to appeal to every sweet tooth's craving.

• Bunny Tracks : A sundaed-up version of Blue Bunny's signature flavor! Vanilla ice cream with a fudge crackle swirl, crunchy chocolate-coated peanuts and peanut butter bunnies, topped with a gooey caramel sauce and more chocolate-coated peanuts and peanut butter-filled bunnies.
• Chocolate Brownie Bomb: An explosion of chocolate! Chocolate ice cream with chocolate fudge swirls and chunks of chewy brownies, topped with a decadent fudge sauce and sprinkled with fudge brownie pieces.
• Cookie Crunch 'N Fudge: A marriage of fudge and cookies! Vanilla ice cream with ribbons of fudge and fudge-dipped crunchy cookie pieces, then topped with more fudge-covered cookie pieces and fudge bunnies.
• Cookie Dough Co.: An extreme cookie dough experience! Vanilla ice cream swirled with tons of fudge and chocolate chip cookie dough, and topped with more cookie dough pieces and fudge bunnies.

Additional fun flavors include Mint Chocolate Chunk, Salted Caramel Pecan, Peanut Butter Bunny and Strawberry Shortcake.

Starting in April, Load'd Sundaes will be available nationwide at major grocery and convenience stores in individually packaged 8.5-oz. cups, each with a suggested retail price of $2.99.

The introduction of Load'd Sundaes marks Blue Bunny's first innovation news of 2018. Stay tuned for more exciting ice cream announcements coming later this spring.

Ice cream lovers can follow Blue Bunny on Facebook atFacebook.com/BlueBunnyIceCream, Twitter at@Blue_Bunnyand Instagram at@Blue_Bunny to stay up to date on the brand's latest ice cream innovations.

About Blue Bunny Ice Cream
For more than 80 years, Blue Bunny has been bringing delicious ice cream made with fun, fresh ingredients to familiesadding a little playfulness to any occasion. Blue Bunny offers over 75 flavors of ice cream and frozen novelty products, available at retailers and convenience stores nationwide. For more information, visit BlueBunny.com.

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