Big Red Kicks Off The Summer Season With 100 Days Of BBQ Promotion

Big Red, America's original and bestselling red soda, kicks off the summer grilling season with its 100 Days of BBQ promotion starting May 18. Long associated with BBQ, Big Red is reinforcing its status as the perfect complement to BBQ and summertime fun with its national 100 Days of BBQ promotion. Big Red will reward drinkers with BBQ-related prizes all summer long, from Memorial Day to Labor Day, including a grand prize 3-day trip to visit iconic BBQ joints in Austin, TX.

"Big Red fans know there's no better pair than Big Red and BBQ," says Big Red's SVP of Marketing Thomas Oh. "This summer, we're inviting consumers to complement their summertime grilling with the sweet, smooth flavor of Big Red, and instantly win some iconic BBQ related prizes."

Big Red's 100 Days of BBQ grand prize is a trip to Austin, TX for "The Ultimate BBQ Tour Experience." The winner and three guests will enjoy a VIP BBQ experience with stops at some of America's most iconic BBQ joints. This exclusive trip includes airfare, accommodations, transportation and "BBQ Cash" to get around and enjoy the great Austin vibe.

To kick off 100 Days of BBQ, Big Red will host an under-the-cap program with unique codes found under the caps and cardboard wraps of specially marked Big Red, Big Red Zero, Big Blue and Big Red Vanilla Float. Codes can be redeemed at www.bigred.com/bbq for a chance to instantly win one of over 1,000 BBQ related prizes and enter the "The Ultimate BBQ Tour Experience."

Prizes included in the promotion include:

• Weber Grills: Smokey Mountain Smoker & Genesis Gas Grill
• YETI Coolers
• BBQ Grilling Tool Set
• Meat Church BBQ Seasoning & Rub
• Big Red & BBQ branded T-shirts

To sweeten things up even more Big Red will release a limited edition summertime favorite flavor, Big Red Vanilla Float - available in 20oz and 2 Liter packages in select markets.

Big Red's 100 Days of BBQ promotion will be supported by digital video, in-store displays, social media, public relations and consumer sampling throughout the summer.

ABOUT BIG RED
Big Red Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red, recognized as the number-one selling red soda, Big Red Inc. also markets beverage brands Big Red Zero, Big Blue, Big Peach, Big Pineapple, NuGrape, and Nesbitt's products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red Inc.'s beverages. For more information, please visit www.bigred.com.

SOURCE Big Red Inc.

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