Bertolli special edition Premium Olive oils continue to tantalize consumers around the world with excellence and simplicity.
MADRID, June 13, 2018 /PRNewswire/ Deoleo-owned olive oil brand Bertolli has done it again. The famous Italian olive oil brand founded in Lucca, Tuscany, has garnered 16 awards thus far in 2018 for its high quality and delectable blends Premium Edition Black and Premium Edition Green.
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Bertolli remains the clear No. 1 olive oil brand in the world today and the market leader in at least a dozen of the 40 countries where it's sold, a claim no other brand can make.
"We are always delighted to gain further recognition for our brands around the world, as exemplified by these latest wins for Bertolli in prestigious competitions," said Deoleo Chief Commercial Officer Miguel De Jaime Guijarro. "We aim to hold on to our market lead and, to do that, we are constantly innovating to enhance the brands' good name. In addition, with the newly designed 'Lucca bottle', we sought to enhance the credentials of the brand and clearly communicate the elements that are part of the history and the heritage."
The virtue of these double-award-winning olive oil blends is their unparalleled balance.
Premium Edition Black offers exactly the right mix of bitterness and a final zing of pepper, resulting in a highly distinctive personality. Premium Edition Green is fresher, a combination of bitter notes with the acidity provided by aromatic herbs and citrus zest.
Bertolli, a brand founded in 1865, crafts these two unique blends with the same philosophy that guides all of its work: Keep the process simple and focus on the essentials to achieve absolute purity in the final product.
In fact, this was the maxim of the company's founder, Francesco Bertolli. As he said, "Pure, natural ingredients prepared in all their simplicity is the essence of great-tasting food." Thus, Bertolli continues to demonstrate after 153 years that this approach is as valid and successful today as it was in our forebears' time.
Premium Edition Black and Premium Edition Green make possible the combination between the highest olive oil quality ever and the passion the brand feels for its products, which is reflected in how our team strives at every step for the exquisite results that sound knowledge of the basics brings.
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SOURCE Deoleo
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