Belvedere Vodka Announces Partnership With SPECTRE, The 24th James Bond Adventure: 'Excellent Choice, Mr. Bond'

Belvedere, the world's original luxury vodka, is delighted to collaborate with Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment to promote SPECTRE, the highly anticipated 24 th installment of the James Bond series, due for global release on November 6, 2015.

Belvedere will release two custom made and limited editions to celebrate Bond's vodka martini 'Shaken not Stirred,' and its partnership with the 24 th Bond adventure, SPECTRE. In an unprecedented move, Belvedere has replaced the iconic Belvedere Palace with the famous MI6 headquarters. Belvedere's signature blue palette will be switched for a distinctive green, mirroring the secret spy agency's ink of choice, creating a truly memorable collector's edition of 100 bottles.A 007 twist will also be applied to Belvedere's iconic Silver Saber bottles, known for their cutting edge, metallic aesthetic and illuminating technology.

Belvedere's SPECTRE marketing program will include a global advertising campaign and a wide range of promotion and activation rights around the film. The marketing campaign will be launched as of February 2015, with a strong focus of efforts in on-premise establishments and retail stores across multiple countries. Belvedere is the vodka of choice for tastemakers who Know the Difference, echoing the award-winning campaign promoting knowledgeable choices.

President of Belvedere Vodka, Charles Gibb states: "James Bond is recognized as the most admired and influential tastemaker in the world. We're delighted that Belvedere will be partnering with SPECTRE, our largest global partnership to date."

Dwight Caines, President of Theatrical Marketing for Sony Pictures, said: "James Bond's cool attitude and stylish sophistication have always gone hand-in-hand with his choice of vodka martini. Belvedere is a perfect match."

Excellent choice, Mr. Bond.

Follow Belvedere Vodka on Instagram for the latest news about Belvedere's partnership with SPECTRE, the 24th James Bond Adventure: http://instagram.com/belvederevodka

ABOUT SPECTRE

A cryptic message from Bond's past sends him on a trail to uncover a sinister organisation. While M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind SPECTRE. Starring Daniel Craig as James Bond, directed by Sam Mendes and produced by Michael G. Wilson and Barbara Broccoli.

ABOUT BELVEDERE VODKA

Born of Rye, Water, Character.

First created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category, and established the luxury vodka category. Today, Belvedere's distinctive character and uncompromising integrity are recognized internationally by discerning vodka enthusiasts, who appreciate its all natural, additive free character. Made from Dankowskie Rye and blended with water from its own pristine source, Belvedere's taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.

Belvedere is available in premium restaurants and nightclubs around the world and at all fine wine and spirits retailers. In 2013, Belvedere Vodka launched a new global advertising campaign, "Know the Difference," highlighting the brand's unrivalled quality and rich heritage of Polish vodka-making. The campaign speaks to the brand's identity and consumer and showcases the purity and character of the luxury brand whilst encouraging consumers not to compromise on the standard of their vodka.

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