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Baskin-Robbins is Celebrating Moms Nationwide this May with Colorful Rosette Ice Cream Cakes and Mom's Makin' Cookies Flavor of the Month

By: May. 02, 2016
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Baskin-Robbins is celebrating moms all month long with the return of its popular Mom's Makin' Cookies ice creamas the May Flavor of the Month and a lineup of colorful Rosette ice cream cakes that can be personalized just for mom. Mom's Makin' Cookiesfeatures brown sugar-flavored ice cream with chocolate chip cookie pieces, chocolate-flavored chips, and a cookie dough batter-flavored ribbon and can be enjoyed in a cup, cone or in a Warm Cookie Sundae. To make the month extra sweet, guests can also enjoy an upgrade to a freshly-baked waffle cone when purchasing a double scoop of ice cream.

In addition, to help guests celebrate Mother's Day on Sunday, May 8 th, Baskin-Robbins is offering two elegant and eye-catching ice cream cake options:

  • Elegant Rosette Cake: This new design is blossoming in sweetness with a cascading bouquet of flowers adorning a delicious and elegant ice cream cake.
  • Pink Rosette Cake: Customize this trendy, ombre-inspired design with mom's favorite flavor and write a special message on the white dipping chocolate plaque.

Both of Baskin-Robbins' Mother's Day ice cream cakes can be customized to feature mom's favorite ice cream and cake flavor combination, and are available for pre-order in-store or through Baskin-Robbins' online cake ordering site (www.baskinrobbins.com/onlineordering).

"We know how special Mother's Day is to our guests and we're excited to celebrate moms nationwide with our beautiful and elegant ice cream cakes that can be pre-ordered and customized with mom's favorite ice cream and cake flavor combination," said Carol Austin, Vice President of Marketing for Baskin-Robbins. "We're also excited to bring back our delicious Mom's Makin' Cookies ice cream as our May Flavor of the Month, as it's become a fan favorite for our guests."

Baskin-Robbins is also offering guests a lineup of seasonal ice cream flavors that can be enjoyed at select participating shops nationwide throughout May, including:

  • Berry Fruitful Greek Frozen Yogurt: A new better-for-you flavor featuring fruit, berry and vegetable-flavored sorbet swirled with vanilla-flavored Greek frozen yogurt and granola clusters.
  • Dulce de Leche: A perfectly balanced blend of dulce de leche-flavored ice cream with a dulce de leche-flavored ribbon.
  • Pink Bubblegum: Bubblegum-flavored ice cream loaded with candy-coated bubblegum pieces.
  • Watermelon Splash: A refreshing, dairy-free watermelon-flavored ice with watermelon flavored candy pieces shaped like watermelon seeds.

For more information about Baskin-Robbins' wide variety of ice cream flavors and frozen desserts, visitwww.BaskinRobbins.comor follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 37th annual Franchise 500 ranking in 2016, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

SOURCE Baskin-Robbins



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