Angeline Winery Betting On Trend With An Under $15 Ros' Of Pinot Noir

Angeline Winery, based in Santa Rosa, California, has jumped head first into the ros business, releasing 20,000 cases of ros of pinot noir with a suggested retail price under $15. Ros's soaring popularity and mass media coverage in GQ, Bloomberg, Vanity Fair and Entrepreneur may lead to a flood of ros, but winery owner Courtney Benham is betting his quick entry to the market is well timed. According to Beverage Dynamics, the ros category grew 32% in 2015, with above $11 ros growing 60%. In late July 2016, the ros category was showing IRI 52-week dollar growth of 41%. "The trend is clear and the bottles will hit the shelfs in a matter of weeks," states Benham. "We think we got it right. The package is eye-catching, the winemakers made a great dry ros and the price is very reasonable."

Social media is adding to the craze with thousands of wine drinkers posting pictures of their wine glasses filled with ros along with hashtags #yeswayros, #rosallday and more. There are now posts that include one of the ros hashtags simply if there's something pink in the picture. Benham's bet may end up being a good one, but what's certain is the release of Angeline Ros of Pinot Noir is well timed for holiday food and Spring 2017. Generally speaking, food and wine aficionados agree that ros goes well with a vast array of food which everyone knows tends to appear around the holidays. And, as the holidays pass and winter causes longing for Springtime, a chance for a bit of ros on the patio is rarely passed up on even a slightly sun streaked day. With all these indicators pointing to continued growth and enjoyment of ros, Angeline Ros of Pinot Noir is poised to be your #yeswayros.

Angeline Winery is located in Santa Rosa, California, in the heart of Russian River Valley. The winery produces delicious, everyday wines that deliver great quality at reasonable prices. For more information, visit angelinewinery.com.

Photo - http://photos.prnewswire.com/prnh/20161117/440894

SOURCE Angeline Winery