American Made Hydrox' Cookies Set New Trend in Clean Label Foods

LEAF Brands, maker of Hydrox Cookies, the "original sandwich cookie," continues to gain market share throughout the US as more consumers, foodservice providers, and commercial customers demand cleaner ingredients and choose Hydrox new non-GMO/clean label formula as their favorite cookie.

As the major movement toward higher quality foods continue to grow within all aspects of the food industry, Leaf Brands finds itself in an ideal situation. "Many of the largest ice cream manufacturers, bakeries and candy makers in the US have approached us to replace their current cookie with our non-GMO, 'clean label' Hydrox, and we see this as a growing trend in the market," says Garvey Daniels, VP of Sales for Leaf Brands. "While Mondelez is focused on lowering costs with Oreo, our focus is on making a superior cookie and it's paying off. We see this reflected in our growing requests for crushed Hydrox within the foodservice and Industrial segments. Next up in the pipeline are mini Hydrox cookies which we expect to hit stores in 2018," Daniels ends.

In addition, consumer-packaged sales of the cookies have increased by 40% this year, as more consumers switch to Hydrox, which can be found on store shelves nationwide and on-line. Since Leaf started selling its non-GMO product on Amazon two weeks ago, it quickly became the #1 new sandwich cookie on the site and later designated as an 'Amazon Choice' product, which means Amazon recommends Hydrox as a highly-rated and well-priced product to its customers. These designations were awarded only two days after the listing went live. "We were simply shocked when we made #1 in such a short period and even more excited we were chosen as one of their best products. According to the site, we made the top spots on pre-sales and product searches," Ellia Kassoff Leaf Brand's CEO says. "We set-out to make a clear distinction between Hydrox and the other cookies on the market by moving to a 'clean label' formula in the highly competitive space and we're thrilled to see the product take off like it has."

About Hydrox: The original Sandwich Cookie, has over a 100-year history. It debuted in 1908 and was manufactured by Sunshine Biscuits. Yep, it predated Oreo and was always free of animal fats. The new Hydrox cookie is exactly the way customers remember it, circa 1908 to 1999, with its dark chocolate flavor, crispier cookie crunch, and less sweet character that made Hydrox famous. Hydrox is made with REAL cane sugar and without any hydrogenated oils, artificial flavors or colors.

About LEAF Brands, LLC: The original LEAF Brands was started in the 1920's. LEAF Brands, once the fourth largest candy producer in North America, produced candy classics such as Whoppers, Jolly Rancher and Rain Blo Bubblegum, which were later sold to Hershey Chocolate & Confectionary Corporation in the late 1990's. Family members have revived the LEAF Brands name, along with its famous image. The focus at LEAF is not simply profit but instead, giving people the experiences they remember. Along with Hydrox, LEAF Brands has also re-introduced many other iconic products like; Astro Pop, tart n' tinys and the newly released Wacky Wafers.

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