Yes, That's A Real Pie You Smell Baking All Throughout WAITRESS

You can smell that heavenly aroma as soon as you walk into the Brooks Atkinson Theatre before every performance of the new musical based on Adrienne Shelly's indie film, WAITRESS.

It's the smell of a warm and buttery crust surrounding fresh apples baking in cinnamon and nutmeg.

"I wanted that aroma, and I wanted it desperately," lead producer Barry Weissler tells The New York Times. "It's a wonderful intense surround for the show."

Since the musical's plot involves a small-town waitress, played by Jessie Mueller, whose coping mechanism for dealing with the stress of living with an abusive husband is to slip into a creative mindset of inventive pie recipes, giving the audience a good whiff of deliciousness right from the start is a sure-fire mood-setter.

But while scenting a space with perfumes isn't unusual in retail stores, the size of a Broadway house presents a challenging opportunity.

Click the photo below for the full article.

Based on the 2007 motion picture written by Adrienne Shelly, Waitressis the first Broadway musical in history to have four women in the four top creative team spots, with book by Jessie Nelson, score by five-time Grammy Award-nominated singer-songwriter Sara Bareilles, choreography by Lorin Latarro and direction by Tony Award winnerDiane Paulus.