BroadwayWorld Experiences Record-Breaking Tonys Traffic! 

As we approach our 20th anniversary next year, celebrations started early here at BroadwayWorld as the site set a traffic record with (by far!) its highest ever Tony Awards® readership.

Click here for a Tony Awards recap!

Combined Sunday and Monday coverage was enjoyed by more than 751,192 visitors - a massive jump of 56% over the 2019 Tony Awards. The site saw gains from all sources of traffic - including search, social, direct and email as the culmination of numerous multi-year efforts and investments in the platform's growth. In addition to on site traffic, countless more engaged with our extremely popular social media and email content.

Presenting the most comprehensive second screen experience, BroadwayWorld's industry leading coverage (under the guidance of newly minted editor-in-chief Nicole Rosky) featured a live red carpet presentation, hundreds of photos, over 75 nominee interviews with Broadway's biggest stars, unmatched editorial coverage, social media content across all major channels generating millions of impressions, live chat on the BWW message boards, .gifs aplenty, quotes from the winners, speeches, Tonys games, our annual Phonys and real-time highlights of all the big winners and memorable moments that theatre fans will be talking about for days, months, and years to come.

As the site's Tony coverage continued into the wee-hours of the morning and beyond - we'd like to thank our readers for sticking with us, tuning in, sharing and engaging.