ABC and Mattel Creations, the content creation and distribution division of Mattel, Inc. (NASDAQ: MAT), have partnered to launch a first-of-its kind primetime television series that brings to life the excitement, drama and creativity of the toy invention process in a fast-paced, high-stakes competition format that will entertain viewers of all ages. Co-developed with Hudsun Media and Electus, The Toy Box is set to premiere during the 2016-17 season on the ABC Television Network and will be distributed internationally by Electus International. "We are thrilled to provide a unique, behind-the-scenes look at the hard work, determination and creativity it takes to run a globally recognized, iconic creations company like Mattel," said Richard Dickson, president and chief operating officer at Mattel. "I'm positive 'The Toy Box' will inspire kids, families and anyone who's ever dreamt of creating the next great toy!" Hosted by Eric Stonestreet, The Toy Box is the ultimate toy-competition series, providing talented designers with the chance of a lifetime: an opportunity to bring their toy concept to life with industry giant Mattel. The toys - and their inventors - are put through a series of trials and tests before facing the ultimate judges: a panel of no-nonsense, toy-loving kids.
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