STAGE TUBE: MATILDA THE MUSICAL TV Spot Wins at 34th Annual Telly Awards

MATILDA THE MUSICAL has been named a three-time winner in the 34th Annual Telly Awards for its pre-opening television campaign, created by advertising agency AKA. The television spot, which previews the sound, color, and attitude of one of the season's most highly anticipated musicals, was recognized for excellence in Entertainment, Art Direction and Use of Music. Click below to watch the TV spot! Matilda The Musical is now in previews and opens at Broadway's Shubert Theatre on April 11.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. With nearly 13,000 entries from all 50 states and numerous countries, winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work - entries do not compete against each other - rather entries are judged against a high standard of merit. To find out more about the Telly Awards, visit www.tellyawards.com.

Winner of a record-breaking seven Olivier Awards including Best Musical, Matilda The Musical is more than a show, it's a phenomenon. Based on the beloved novel by best-selling author Roald Dahl (Charlie and the Chocolate Factory, Fantastic Mr. Fox), Matilda The Musical is the story of an extraordinary girl who dreams of a better life. Armed with a vivid imagination and a sharp mind, Matilda dares to take a stand and change her destiny.

Produced by The Royal Shakespeare Company and The Dodgers, Matilda The Musical is directed by Tony Award winner Matthew Warchus (God of Carnage), who helms this exhilarating and ingenious production with a book by playwright Dennis Kelly and music and lyrics by Australian comedian, musician and composer Tim Minchin.

The production has sets and costumes by Rob Howell, with choreography by Peter Darling, orchestrations, additional music and musical supervision by Christopher Nightingale, lighting by Hugh Vanstone, and sound by Simon Baker.

Tickets are available at www.telecharge.com. For more about the show, visit www.matildathemusical.com.