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INDUSTRY INSIGHT: Weekly Grosses Analysis - 9/4; MORMON & GUVNORS Break Records

Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

THE BOOK OF MORMON, has broken the house record of Broadway’s Eugene O’Neill Theatre for the 40th time. The show earned $1,667,593.00 for the week ending Sunday, September 2, in the 1,068-seat O’Neill, one of Broadway’s smallest theatres.

During its final week on Broadway ONE MAN, TWO GUVNORS broke the box office record at the Music Box Theater again, by more than $100,000. For the week ending September 2, One Man, Two Guvnors celebrated its best sales week yet grossing $853,518 on Broadway.

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 9/2/2012.

Top 5 by This Week Gross

THE LION KING	$1,721,417
WICKED	$1,700,412
THE BOOK OF MORMON	$1,667,593
SPIDER-MAN TURN OFF THE DARK	$1,430,429
EVITA	$1,104,048

Bottom 5 by This Week Gross
CHAPLIN ($390,616), PETER AND THE STARCATCHER ($396,386), CLYBOURNE PARK ($486,336), ROCK OF AGES ($490,670), BRING IT ON THE MUSICAL ($529,972)

Top 5 by This Week Gross vs. Last Week Gross

NICE WORK IF YOU CAN GET IT	$393,967
ONE MAN, TWO GUVNORS	$107,361
EVITA	$91,896
Gore Vidal'S THE BEST MAN	$73,965
PORGY AND BESS	$66,761

Bottom 5 by This Week Gross vs. Last Week Gross
MARY POPPINS ($-69,571), THE PHANTOM OF THE OPERA ($-55,759), MAMMA MIA! ($-41,410), THE LION KING ($-31,963), NEWSIES ($-21,313)

Top 5 by Average Ticket Price

THE BOOK OF MORMON	$190.54
THE LION KING	$128.27
ONCE	$127.26
WICKED	$124.95
SPIDER-MAN TURN OFF THE DARK	$112.62

Bottom 5 by Average Ticket Price
CHAPLIN ($62.01), BRING IT ON THE MUSICAL ($65.84), PETER AND THE STARCATCHER ($72.52), MARY POPPINS ($72.61), CLYBOURNE PARK ($73.70)

Top 5 by Gross % of Potential

THE BOOK OF MORMON	134.0%
WICKED	101.15%
NEWSIES	94.85%
ONE MAN, TWO GUVNORS	91.19%
THE LION KING	88.62%

Bottom 5 by Gross % of Potential
CHAPLIN (40.42%), PORGY AND BESS (43.59%), PETER AND THE STARCATCHER (44.06%), BRING IT ON THE MUSICAL (44.17%), War Horse (51.16%)

Top 5 % of Seats Sold of Total Seats

THE BOOK OF MORMON	102.6%
NEWSIES	101.1%
THE LION KING	100.0%
ROCK OF AGES	99.3%
ONE MAN, TWO GUVNORS	97.8%

Bottom 5 % of Seats Sold of Total Seats

PORGY AND BESS (61.3%), PETER AND THE STARCATCHER (65.8%), MAMMA MIA! (71.9%), MARY POPPINS (73.4%), CHAPLIN (75.3%)

Top 5 by Seats Sold This Week vs. Last Week

NICE WORK IF YOU CAN GET IT	2999
WICKED	835
CLYBOURNE PARK	501
Gore Vidal'S THE BEST MAN	458
EVITA	401

Bottom 5 by Seats Sold This Week vs. Last Week
MARY POPPINS (-1264), THE PHANTOM OF THE OPERA (-746), MAMMA MIA! (-515), ONCE (-188), JERSEY BOYS (-114)

That's all for this week... Other statistics that you'd like to see? Let us know!

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