INDUSTRY INSIGHT: Weekly Grosses Analysis - 5/21; EVITA Breaks Marquis Record

Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

EVITA has broken the Marquis Theatre box office record for the seventh time since beginning previews, with a gross of $1,586,902 for the week ending May 20, 2012. Before EVITA, the previous record for an eight performance week was $1,073,881 earned by The Drowsy Chaperone for the week ending December 10, 2006. EVITA first broke that record – in only six performances – during its first week of previews with a total gross of $1,167,685 for the week ending March 18, 2012. The production has continued on this record-setting path and has broken its own box office record an additional six times in the weeks ending March 25, 2012 ($1,410,365), April 1, 2012($1,424,700), April 15, 2012 ($1,505,759), April 29, 2012 ($1,515,746), May 6, 2012 ($1,533,055) and now May 20, 2012 ($1,586,362).

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 5/20/2012.