INDUSTRY INSIGHT: Weekly Grosses Analysis - 3/5; MORMON Breaks Record for 29th Time

By: Mar. 05, 2012
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Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

THE BOOK OF MORMON, winner of nine Tony Awards including Best Musical, has broken the house record of Broadway’s Eugene O’Neill Theatre for the 29th time. The show earned $1,493,754.00 for the week ending Sunday, March 4, in the 1,068-seat O’Neill, one of Broadway’s smallest theatres.

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 3/4/2012.


Top 5 by This Week Gross
WICKED $1,501,011
THE BOOK OF MORMON $1,493,754
THE LION KING $1,396,438
SPIDER-MAN TURN OFF THE DARK $1,263,936
JERSEY BOYS $829,842
Bottom 5 by This Week Gross
WIT ($227,360), THE ROAD TO MECCA ($250,244), GODSPELL ($279,527), SHATNER'S WORLD: WE JUST LIVE IN IT ($295,534), VENUS IN FUR ($306,609)

Top 5 by This Week Gross vs. Last Week Gross
THE ROAD TO MECCA $30,390
THE BOOK OF MORMON $25,159
SHATNER'S WORLD: WE JUST LIVE IN IT $-17,233
WIT $-17,444
DEATH OF A SALESMAN $-30,910
Bottom 5 by This Week Gross vs. Last Week Gross
SPIDER-MAN TURN OFF THE DARK ($-379,219), WICKED ($-371,668), THE PHANTOM OF THE OPERA ($-364,262), THE LION KING ($-336,534), MARY POPPINS ($-329,867)

Top 5 by Average Ticket Price
THE BOOK OF MORMON $170.68
WICKED $109.70
THE LION KING $107.38
War Horse $104.62
JERSEY BOYS $102.25
Bottom 5 by Average Ticket Price
THE ROAD TO MECCA ($56.16), WIT ($57.63), MARY POPPINS ($62.11), GODSPELL ($64.48), MEMPHIS ($66.28)

Top 5 by Gross % of Potential
THE BOOK OF MORMON 120.04%
WICKED 89.29%
THE LION KING 82.62%
DEATH OF A SALESMAN 77.84%
War Horse 72.0%
Bottom 5 by Gross % of Potential
PRISCILLA QUEEN OF THE DESERT (30.35%), SISTER ACT (31.59%), GODSPELL (36.57%), HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING (38.05%), THE PHANTOM OF THE OPERA (39.01%)

Top 5 % of Seats Sold of Total Seats
THE BOOK OF MORMON 102.6%
THE LION KING 96.9%
DEATH OF A SALESMAN 96.0%
WICKED 94.5%
ROCK OF AGES 92.8%
Bottom 5 % of Seats Sold of Total Seats

PRISCILLA QUEEN OF THE DESERT (46.0%), SISTER ACT (48.0%), CHICAGO (63.4%), PORGY AND BESS (64.2%), HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING (64.6%)


Top 5 by Seats Sold This Week vs. Last Week
THE ROAD TO MECCA 459
Bottom 5 by Seats Sold This Week vs. Last Week
THE PHANTOM OF THE OPERA (-4112), PRISCILLA QUEEN OF THE DESERT (-3051), HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING (-2472), PORGY AND BESS (-2430), MEMPHIS (-2197)

That's all for this week... Other statistics that you'd like to see? Let us know!


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