INDUSTRY INSIGHT: Weekly Grosses Analysis - 2/11; Broadway Blizzard Edition

Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 2/10/2013.

Top 5 by This Week Gross

THE BOOK OF MORMON	$1,590,782
WICKED	$1,355,055
THE LION KING	$1,333,769
SPIDER-MAN TURN OFF THE DARK	$1,002,910
ONCE	$850,309

Bottom 5 by This Week Gross
WHO'S AFRAID OF VIRGINIA WOOLF? ($223,970), PICNIC ($238,562), THE OTHER PLACE ($259,979), THE MYSTERY OF EDWIN DROOD ($272,735), CHICAGO ($365,414)

Top 5 by This Week Gross vs. Last Week Gross

ROCK OF AGES	$761
SPIDER-MAN TURN OFF THE DARK	$-5,492
PICNIC	$-17,558
THE HEIRESS	$-23,832
THE OTHER PLACE	$-40,211

Bottom 5 by This Week Gross vs. Last Week Gross
CINDERELLA ($-228,381), NICE WORK IF YOU CAN GET IT ($-137,636), ANNIE ($-124,416), MAMMA MIA! ($-97,023), NEWSIES ($-96,530)

Top 5 by Average Ticket Price

THE BOOK OF MORMON	$181.76
MANILOW ON BROADWAY	$130.96
THE LION KING	$110.76
ONCE	$106.86
CAT ON A HOT TIN ROOF	$104.02

Bottom 5 by Average Ticket Price
THE MYSTERY OF EDWIN DROOD ($47.56), PICNIC ($56.81), THE OTHER PLACE ($67.63), MARY POPPINS ($68.45), MAMMA MIA! ($70.94)

Top 5 by Gross % of Potential

THE BOOK OF MORMON	111.37%
THE LION KING	88.04%
ONCE	80.72%
WICKED	80.6%
THE HEIRESS	73.88%

Bottom 5 by Gross % of Potential
THE MYSTERY OF EDWIN DROOD (29.38%), WHO'S AFRAID OF VIRGINIA WOOLF? (33.58%), PICNIC (34.94%), CHICAGO (36.06%), MAMMA MIA! (37.2%)

Top 5 % of Seats Sold of Total Seats

THE BOOK OF MORMON	102.6%
THE HEIRESS	96.7%
ONCE	94.0%
WICKED	90.3%
THE LION KING	89.8%

Bottom 5 % of Seats Sold of Total Seats

WHO'S AFRAID OF VIRGINIA WOOLF? (54.0%), NICE WORK IF YOU CAN GET IT (54.1%), CHICAGO (56.0%), CAT ON A HOT TIN ROOF (57.0%), MAMMA MIA! (57.1%)

Top 5 by Seats Sold This Week vs. Last Week

Bottom 5 by Seats Sold This Week vs. Last Week
CINDERELLA (-2203), NICE WORK IF YOU CAN GET IT (-1689), ANNIE (-1366), MAMMA MIA! (-1340), CHICAGO (-1240)

That's all for this week... Other statistics that you'd like to see? Let us know!