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INDUSTRY INSIGHT: Weekly Grosses Analysis - 10/9; MORMON Breaks House Record for 41st Time

Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

THE BOOK OF MORMON, winner of nine Tony Awards including Best Musical, has broken the house record of Broadway’s Eugene O’Neill Theatre for the 41^st time. The show earned $1,668,832.00 for the week ending Sunday, October 7, in the 1,068-seat O’Neill, one of Broadway’s smallest theatres.

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 10/7/2012.

Top 5 by This Week Gross

THE LION KING	$1,831,098
WICKED	$1,806,846
THE BOOK OF MORMON	$1,668,832
SPIDER-MAN TURN OFF THE DARK	$1,291,290
JERSEY BOYS	$1,156,115

Bottom 5 by This Week Gross
CYRANO DE BERGERAC ($205,262), AN ENEMY OF THE PEOPLE ($235,576), WHO'S AFRAID OF Virginia Woolf? ($267,184), PETER AND THE STARCATCHER ($422,517), GRACE ($511,130)

Top 5 by This Week Gross vs. Last Week Gross

WICKED	$270,722
THE LION KING	$230,969
MARY POPPINS	$229,753
MAMMA MIA!	$147,728
NEWSIES	$144,435

Bottom 5 by This Week Gross vs. Last Week Gross
EVITA ($23,164), THE BOOK OF MORMON ($32,501), CHAPLIN ($34,179), CYRANO DE BERGERAC ($35,312), War Horse ($41,507)

Top 5 by Average Ticket Price

THE BOOK OF MORMON	$190.68
THE LION KING	$136.46
WICKED	$124.93
ONCE	$124.33
JERSEY BOYS	$118.76

Bottom 5 by Average Ticket Price
CYRANO DE BERGERAC ($42.82), WHO'S AFRAID OF Virginia Woolf? ($53.69), AN ENEMY OF THE PEOPLE ($57.11), BRING IT ON THE MUSICAL ($64.47), GRACE ($68.86)

Top 5 by Gross % of Potential

THE BOOK OF MORMON	134.1%
WICKED	107.48%
THE LION KING	102.39%
ONCE	98.13%
JERSEY BOYS	97.92%

Bottom 5 by Gross % of Potential
CYRANO DE BERGERAC (30.34%), WHO'S AFRAID OF Virginia Woolf? (39.91%), AN ENEMY OF THE PEOPLE (41.66%), BRING IT ON THE MUSICAL (44.12%), PETER AND THE STARCATCHER (46.97%)

Top 5 % of Seats Sold of Total Seats

THE BOOK OF MORMON	102.6%
THE LION KING	100.0%
WICKED	99.9%
ONCE	99.9%
NEWSIES	99.5%

Bottom 5 % of Seats Sold of Total Seats

PETER AND THE STARCATCHER (71.1%), BRING IT ON THE MUSICAL (76.9%), SPIDER-MAN TURN OFF THE DARK (79.6%), EVITA (79.7%), AN ENEMY OF THE PEOPLE (80.1%)

Top 5 by Seats Sold This Week vs. Last Week

MARY POPPINS	2567
WHO'S AFRAID OF Virginia Woolf?	1629
MAMMA MIA!	1311
NICE WORK IF YOU CAN GET IT	1047
WICKED	1026

Bottom 5 by Seats Sold This Week vs. Last Week
AN ENEMY OF THE PEOPLE (-599),

That's all for this week... Other statistics that you'd like to see? Let us know!

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