Tickets to West End's KIDS WEEK 2015 on Sale Next Week

The annual London theatre initiative Kids Week (www.kidsweek.co.uk) returns this summer from 1 - 31 August with an exciting line-up of more than 40 shows offering free tickets for children. Tickets will go on sale at 10:00 on Tuesday 16 June.

This year's Kids Week, now in its 18th year, is set to be the biggest yet with more shows than ever offering free tickets for children. During Kids Week a child aged 16 or under can go free to participating shows when accompanied by an adult paying full price. Up to two extra children's tickets can also be purchased at half price, per transaction.

Kids Week has gone from strength to strength and 2014 proved to be a record breaking year with 85,336 tickets selling in the first 24 hours - a 77% increase year-on-year. In that time period, revenue from paid tickets surpassed £2m. A 2014 survey, carried out by Society of London Theatre, found that 60% of bookers were new to Kids Week and 99% would recommend the initiative to a friend.

Emma De Souza, founder of Kids Week, said: 'It has been great to see Kids Week grow over the years. The West End has long been family friendly but we are finding that more and more producers are scheduling children's shows for Kids Week which is a testament to the popularity of this fantastic initiative.'

To celebrate the return of Kids Week, stage characters from across the West End boarded a special train, one of the stars of the current production of The Railway Children, for a magical trip to London. The film can be viewed and shared here
https://youtu.be/1GhuNmZTvE0

Making its Kids Week debut is The 3 Little Pigs, one of the first West End musicals specifically written for children. The musical, which stars Simon Webbe, Alison Jiear, Leanne Jones, Taofique Folarin and Daniel Buckley, opens on 5 August 2015. Webbe, who plays Wolf, said: "I think Kids Week is such a great opportunity for everyone to go to the theatre, maybe for the first time this summer, so watch out as I huff and puff and blow the audience down!"

Kids Week also has a fantastic range of free activities and events - many new ones and others that are back by popular demand! Children can take a Billy Elliot ballet class, or take part in a storytelling workshop for I Believe In Unicorns. Under 5s are invited to meet The Gruffalo or enjoy fun activities with Aliens Love Underpants and, for older children, there's the chance to perform the choreographic moves from the hit musical Jersey Boys, go backstage with The Mousetrap and meet the current cast of the longest-running play in the world, learn some of Wicked's secrets or discover the art of improvisation from The Play That Goes Wrong.

The Kids Week activity listings can be found at www.kidsweek.co.uk

In addition to the free children's tickets, families will be able to enjoy Kids Eat Free meal deals at selected London restaurants and take advantage of travel and hotel offers.

Tickets for Kids Week go on sale at 10:00 on Tuesday 16 June at www.kidsweek.co.uk or via the dedicated ticket hotline 0844 248 5151 supported by Ticketmaster with no booking or postage fees.

For the full list of shows taking part in Kids Week 2015 visit www.kidsweek.co.uk

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