The Ambassador Theatre Group Runs 'The Shows Will Go On' Ad Campaign

The Ambassador Theatre Group (ATG) is running a nationwide series of ads championing British theatre and encouraging people to support venues when they reopen.

Adam Speers, executive producer (ATG) said: "As with many arts organisations we pre-purchase outdoor space to advertise our portfolio of shows. We wanted to use this collateral we already have in place to do something positive for the industry as a whole, and encourage audiences to support theatres when they are up and running again."

The ads will run on the Tube from 6 April, and also in national newspapers.

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