TV & West End Star Ali Cook Announces UK Magic Tour

The star of West End magic marvels and big screen spectacles, Ali Cook, has announced a new UK tour for his critically acclaimed comedy magic show Principles of Deception. Treating audiences to a festival of fascination, Principles of Deception acts as the essential storytelling of magic, with Ali Cook's own brand of awe-inspiring magic and off-beat comedy. The tour will visit theatres nationwide between 16th September - 11th November 2017.

Taking its name from Arthur Buckley's seminal magic compendium Principles and Deceptions - the first book to categorize every magic trick - Principles of Deception demonstrates Ali Cook's skill as a historian of deception. In a masterclass of technique across a range of magic disciplines, Ali Cook defies the illusionist norm by showcasing a plethora of astonishments for audiences. Featuring close up magic, mind reading sleight of hand, suggestion, hypnosis, black art, misdirection and many more styles, Principles of Deception is an evening of magical invention and re-invention.

Ali's renown in the alternative comedy and magic worlds has led him to star in the West End illusion spectacular Impossible, as well as television magic specials including Penn & Teller: Fool Us (ITV), Dirty Tricks (Channel 4), Secret World of Magic (Sky One) and Now You See It (BBC One).

In addition to his comedy and illusion work, Ali has also undertaken television acting roles in Emmerdale (ITV) and Mr Selfridge (ITV), as well as film roles in the BAFTA nominated film Kajaki (2015), Get Lucky (2013, Universal Pictures), The Anomaly (2014, Universal Pictures) and The Messenger (2015, directed by BAFTA and Emmy Award winner David Blair). He will also co-star in the upcoming political comedy How To Sell A War with Katherine Parkinson.

Principles of Deception became Ali Cook's third sold-out show at the world famous Edinburgh Festival in 2011. The performance won him critical acclaim, and firmly established Ali as a leading proponent of the alternative magic scene. His other Edinburgh shows A Touch of Vegas (2008) and Pieces of Strange (2010) were also met with superlative reviews and sold out performances.

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