THE BOOK OF MORMON Sets Record for Biggest Single Day of Sales in West End and Broadway History

The producers of The Book of Mormon, which opened Thursday night at London's Prince of Wales Theatre, announced that the show set a record for the biggest single day of sales in West End and Broadway history.

Between 10:00 AM and Midnight on Friday, March 22, the day after opening, £2,107,972 ($3,210,019) was taken in ticket sales. 150,000 additional tickets have been made available and the show is now booking until January 11, 2014.

Sonia Friedman, Producer, said: "On behalf of everyone involved in The Book of Mormon, we are bowled over to be setting this quite extraordinary record."

Cameron Mackintosh, owner of the Prince of Wales Theatre, said: "After a phenomenal opening night I am delighted to see a phenomenal record-breaking post opening box office of over £2m. The Mormons have truly delivered a Heavenly hit!"

Mark Rubinstein, President of the Society of London Theatre said: "Congratulations to The Book of Mormon for their amazing record-breaking sales today. It is fantastic to have such a brilliant show reaching out to new audiences for the West End and ensuring that they have a great night of musical entertainment."

THE BOOK OF MORMON is produced in London by Anne Garefino, Scott Rudin, Important Musicals and Sonia Friedman Productions.

On Broadway, The Book of Mormon has broken the Eugene O'Neill Theatre's house record 44 times. The US National Tour of The Book of Mormon has continually broken house records across the country since opening in Denver in the summer of 2012. The Chicago production of The Book of Mormon holds the house record at the Bank of America Theatre.

THE BOOK OF MORMON features book, music and lyrics by Trey Parker, Robert Lopez and Matt Stone. The production is choreographed by Casey Nicholaw and is directed by Nicholaw and Parker.

THE BOOK OF MORMON is the winner of nine Tony Awards, including Best Musical, Best Score (Trey Parker, Robert Lopez, Matt Stone), Best Book (Trey Parker, Robert Lopez, Matt Stone), Best Direction (Casey Nicholaw, Trey Parker), Best Featured Actress (Nikki M. James), Best Scenic Design (Scott Pask), Best Lighting Design (Brian MacDevitt), Best Sound Design (Brian Ronan) and Best Orchestrations (Larry Hochman, Stephen Oremus); the New York Drama Critics Circle Award for Best Musical; five Drama Desk Awards including Best Musical; the 2011 Grammy Award for Best Musical Theater Album; four Outer Critics Circle Awards, including Best Musical, and the Drama League Award for Best Musical.

THE BOOK OF MORMON features set design by Scott Pask, costume design by Ann Roth, lighting design by Brian MacDevitt and sound design by Brian Ronan. Orchestrations are by Larry Hochman and Stephen Oremus. Music direction and vocal arrangements are by Stephen Oremus.

Box Office: 0844 4825110 or www.bookofmormonlondon.com.