Spice Girls Musical VIVA FOREVER Earns £1 Million in Early Ticket Sales; Begins in November

Judy Craymer, producer of the global smash-hit musical phenomenon MAMMA MIA! earlier this week announced that the new musical, VIVA FOREVER! will preview from Tuesday 27 November.

The musical has already earned more than £1 million in ticket sales - and it won't even open officially until 11 December, 2012. Half of the earnings, the Daily Mail's Baz Bamigboye reports today, were from the first day that they were available.

With songs from the incredible Spice Girls, Judy Craymer has assembled a creative team that includes script writer Jennifer Saunders (Absolutely Fabulous, French & Saunders) and director PAUL GARRINGTON to bring the fresh, original story of VIVA FOREVER! to the stage.

VIVA FOREVER! tells the story of a beautiful, talented girl and her best friends who get swept up in the obsession of today’s TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she’d have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be.

This is a contemporary comedy musical about family, friendship and trying to stay true to yourself in a world where everyone craves instant fame and will grab it at any price...a world where fortunes change on the click of an iPhone or the whim of a TV talent show host.

Blending the irresistible girl-power of the Spice Girls phenomenal songs with the comic genius of Jennifer Saunders’ writing, VIVA FOREVER! is a story of our time, an exhilarating and heart-warmingly, funny tale of friendship in the face of fame and fortune.

VIVA FOREVER! is a musical where we already know and love the songs, because the Spice Girls have had nine Number One singles and sold over 75 million albums worldwide.