Now in its 15th year and run by the Society of London Theatre, Kids Week is all about encouraging young people to experience the magic of live theatre. During Kids Week a child aged 16 or under can go free to participating shows when accompanied by an adult paying full price. Up to two extra children's tickets can be purchased at half price.
Yesterday's launch, with photos by Claire Bilyard, featured West End stars including Carley Stenson, Sophie Evans, Richard Blackwood, Tom Chambers and Bonnie Langford.
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