Olivier Winner Tim Flavin Stars in WAG! THE MUSICAL in the West End, Now thru Aug 24

Peter Frosdick Productions and Paul Nicholas present the West End premiere of WAG! The Musical, with Book by Belvedere Pashun and Music & Lyrics by Grant Martin, Thomas Giron-Towers and Tony Bayliss. The show will star Olivier Award-winner Tim Flavin and will feature a special guest apperance by Ariadne the Greek Wag.

The production will be directed and staged by Alison Pollard, with lighting design by Simon Lord, sound design by Peter Hargreaves, set design Charles Camm and produced by Peter Frosdick and Paul Nicholas.

WAG! The Musical, is to open in the West End for a strictly limited six-week summer season at Charing Cross Theatre from tonight, 18 July to Saturday 24 August. Press night is Wednesday 24 July at 7.30pm.

WAG! The Musical is a contemporary comedy musical set in a major city centre department store, starring Flavin and featuring a high-octane score of memorable songs and glamorous characters straight out of the pages of Hello and OK! magazines.

WAG! The Musical follows a day in the life of best friends Jenny and Sharron, two working class girls making ends meet working on the cosmetics counter of a bustling high end departmental haven. Encountering daily the widest range of customers, from the aspiring plain Jane to the all-conquering entourage of WAGs, Jenny longs for escape and fulfillment. As mistress to a premier league superstar, she has tough decisions to make, whilst girl-next-door Sharron battles to retain her friend and control her own reciprocated and forbidden affections towards a new colleague. Added to the mix is an array of adulterous males, scandal, and fading hopes of lasting happiness. All of which is lorded over by an acidic queen, and played out against the backdrop of a red carpet fashion launch extravaganza.

Tim Flavin was the first American actor to win a Best Actor Olivier award for his performance in Rodgers and Hart's On Your Toes. His other West End roles include: Billy Buck Chandler in My One and Only, for which he was again nominated for an Olivier Award; Bobby Child in Crazy For You (another Best Actor nomination). Most recently he starred as Julian Marsh in 42nd Street at Chichester and Leicester Curve and in the UK tour of Singin' in the Rain.

Ariadne the Greek Wag (special guest star) is the creation of Alyssa Kyria. Ariadne is a regular host, act and headliner on London's comedy and cabaret circuit. She was a Jongleur's New Act Semi-Finalist in 2011; Hackney Empire Comedy Finalist in 2010; Funny Women Best Character Act Semi-Finalist 2009; and one of The Londonpaper's Top 10 Funniest People in London the same year.

Director Alison Pollard is Associate Director on Book of Mormon in the West End. She previously directed Singin' in the Rain (UK tour), Spamalot (Melbourne and Cologne), Spongebob Squarepants - The Musical (UK tour) and Chicago (Marrakech and Turkey). She directed and choreographed: Disney's Beauty and the Beast (five-year international tour).

Belvedere Pashun is also the author of Norma Jean the Musical, Les Dawson The Musical, Patchwork Nation, Ambitions Graveyard, The Queen's Wrist, Moonlight and Murder, SSAGG, Hollywood Love and Shag! The Musical.

Peter Frosdick's producing credits over the last 18 years include major national tours of: 42nd Street, South Pacific, Anything Goes, Singin' In The Rain, Disney's Beauty and The Beast, Jekyll And Hyde, Carousel, Barnum, Fiddler On The Roof, Pirates of Penzance, Murdered To Death, Keeler and Seven Brides For Seven Brothers, which also played in the West End.

As well as being a very successful actor, Paul Nicholas has produced many shows including: Jesus Christ Superstar (concert version), The Pirates Of Penzance (UK tour), Grease (West End & Broadway - Tony Award nomination for Best Revival 2008), The Rocky Horror Show (directed by Paul Nicholas), Ain't Misbehavin' (West End), Singin' in the Rain (UK tour), Evita (UK tour), Chess (UK tour), Happy Days (UK tour), Saturday Night Fever (London Palladium & Minskoff Theatre, New York), Producer, co-adapter Tale of Two Cities (UK tour), Jekyll & Hyde (UK tour), Keeler (directed by Paul Nicholas), Jest End (Players Theatre and Jermyn Street Theatre) Keeler Producer/Director (UK Tour),The Tale Of Two Cities musical (Charing Cross Theatre).

For more about the show, visit www.wagthemusical.com.

WAG! The Musical will run at the Charing Cross Theatre (formerly New Players Theatre), The Arches, Villiers Street, LONDON WC2N 6NL, playing Thursday 18 July - Saturday 24 August. Press night: Wednesday 24 July at 7.30pm. The schedule is: Tuesday - Thursday & Saturday at 7.30pm; Fridays at 5.00pm & 8.00pm; Saturday at 3.00pm.

Tickets: £12.50 - £37.50 or £17.50 - £42.50 to include a large glass of house wine. Previews: 18 July - TBA all seats £10.00. How to book tickets: phone: 0844-493-0650 (booking fee applies); internet: www.charingcrosstheatre.co.uk (booking fee applies); in person: Charing Cross Theatre (no booking fee).

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