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Oliver Dowden Says 'Crass' Advertisement Depicting a Ballet Dancer Did Not Come From Him
The ad shows a ballet dancer with the text, "Fatima's next job could be in cyber (she just doesn't know it yet). Rethink. Reskill. Reboot."
By: Stephi Wild Oct. 12, 2020
UK Culture Secretary Oliver Dowden says that he was not involved in an ad that suggest a ballet dancer should retrain in "cyber." Dowden has called the government-backed advertisement "crass" and assure that it did not come from him.
The ad shows a ballet dancer with the text, "Fatima's next job could be in cyber (she just doesn't know it yet). Rethink. Reskill. Reboot."
The ad came from CyberFirst, a programme led by the National Cyber Security Centre to encourage young people to get into tech.
"This was a partner campaign encouraging people from all walks of life to think about a career in cyber security," Dowden tweeted. "I want to save jobs in the arts which is why we are investing £1.57bn"
Read the tweet below:
To those tweeting re #Fatima
This is not something from @DCMS & I agree it was crass This was a partner campaign encouraging people from all walks of life to think about a career in cyber security I want to save jobs in the arts which is why we are investing £1.57bn- Oliver Dowden (@OliverDowden) October 12, 2020
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