London's Kids Week Breaks Records

Kids Week, London theatre's annual initiative for children, has broken all its own records in the year of its fifteenth birthday. As of today an extraordinary 74,187 tickets have been sold, with over seven weeks of booking left. In 2011 Kids Week sold 73,426 tickets over the entire booking period. 

This astonishing success illustrates just how much Kids Week has grown in popularity over the last fifteen years, cementing its reputation as one of the most trusted and well-loved theatre initiatives. In the first 24 hours of booking alone for Kids Week 2012 an unprecedented 42,232 tickets were snapped up.

Julian Bird, Chief Executive of the Society of London Theatre said: "This is an incredible achievement for Kids Week and a sign that families are eager to travel to London this August to see a show. Every single West End theatre is programmed over the summer and we look forward to welcoming thousands of excited families to see the huge variety of shows on offer."

Run by the Society of London Theatre and supported by Ticketmaster, Kids Week is all about encouraging young people to experience the magic of live theatre. In 2012, Kids Week lasts for the whole of August as part of the London 2012 Festival, the spectacular 12-week nationwide celebration running from 21 June until 9 September 2012 bringing together leading artists from across the world with the very best from the UK. 

During Kids Week (1-31 August) a child aged 16 or under can go free to any participating show when accompanied by an adult paying full price. Up to two extra children's tickets can be purchased at half price. Kids Week also has a fantastic range of free activities and events including cast Q&As, backstage tours and song and dance workshops. 

Plenty more tickets are still available for shows including Billy Elliot the Musical, The Wizard Of Oz and Shrek The Musical, and for activities including a Chariots Of Fire acting workshop, the chance to explore behind the scenes of Spamalot and a Ragtime movement workshop at the Regent's Park Open Air Theatre. For more information on the line-up of over 38 shows and to buy tickets visitwww.kidsweek.co.uk or telephone 0844 248 5151 (no booking or postage fees apply).

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