KIDS WEEK In The West End Extends Due To Phenomenal Demand, Now Thru Sept 3

Kids Week extends to a third week due to phenomenal demand. Children now go free to the best shows in town from 13 August - 3 September. Booking for week 3 opens Wednesday July 28 at 12 noon.

Due to unprecedented demand, the much-loved annual summer initiative, Kids Week in the West End, when children can go FREE to the best shows in town, has been extended to run for a whole three weeks for the first time ever!

With Kids Week 2010 enjoying record breaking sales of more than 40,000 tickets since booking opened on 13 July, many of London's theatre producers have kindly offered more tickets for the final week of the summer holidays, so that families can now enjoy Kids Week from 13 August - 3 September.

Now in its 13th successful year, Kids Week, established by the Society of London Theatre, offers an action packed schedule of theatrical fun with an exhilarating range of free workshops, activities and events in addition to free tickets.

The ticket deal is simple - one child (aged between 5 and 16) will be able to go absolutely free to any participating show when accompanied by a full paying adult, and up to two more children can go half price.

Hundreds of children have been snapping up the chance to book for a variety of free activities and workshops designed to engage and inspire the next generation of theatre lovers and linked in with a variety of Kids Week shows including Burn the Floor, Hair, Blood Brothers and The 39 Steps. Children can peek backstage, learn to dance, sing with the cast and tread the boards, or enjoy exclusive post-show Q&As with the stars they have just seen on stage!

Tickets for Kids Week shows and activities taking place from 13 - 27 August are currently on sale via the Kids Week Ticketmaster hotline 0844 248 5151 (24 hrs) and online at www.kidsweek.co.uk. Booking for the third week extension (28 Aug - 3 Sept) opens at 12pm on Wednesday 28 July, via the same hotline and website.

The Society of London Theatre is the trade association which represents the producers, theatre owners and managers of the 52 major commercial and grant-aided theatres in central London. The organisation exists in order to promote theatregoing, develop audiences, and to serve, protect and promote the interests of those engaged in theatre across London, through activities including: The Laurence Oliver Awards, tkts ticket booth, the Official London Theatre guide, Theatre tokens and the annual promotions Kids Week in the West End and Get into London Theatre.

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