Tonight's Gala Night at ELF THE MUSICAL Supports Alzheimer's Society

Michael Rose and U-Live, the producers of Elf The Musical, will be donating all ticket sales at the Gala Opening Night at the Dominion Theatre tonight 5 November to Alzheimer's Society. The London premiere of ELF will star Ben Forster, Kimberley Walsh, Joe McGann and Jessica Martin and will play a strictly limited 10-week season at the Dominion Theatre now through 2 January 2016.

Alzheimer's Society is the UK's leading dementia support and research charity, here for anyone affected by any form of dementia in England, Wales and Northern Ireland. Alzheimer's Society provides information and practical and emotional support to help people live well with dementia, and the charity invests in world-class research with the ultimate goal of defeating it. Dementia can happen to anyone and there is currently no cure. There are 850,000 people with dementia in the UK and the number is set to rise to 1 million by 2021.

Jon Bodenham, Director of Fundraising at Alzheimer's Society, said: "We are delighted that Elf The Musical has chosen to partner with Alzheimer's Society for a special fundraising evening. We hope that those who attend enjoy a wonderful evening of entertainment, whilst in the knowledge that the money they have spent on tickets will be used to help support the 850,000 people living with dementia and continue vital research.

"For people living with dementia, singing is a very powerful tool. When memories are hard to retrieve, music can be easier to recall. Alzheimer's Society Singing for the Brain service, which is delivered nationwide, helps to boost confidence, self-esteem and quality of life by involving people with dementia and their carers."

Producer Michael Rose said: "We are all so proud and delighted to be able to support such a worthy organisation, whose work is paramount to those affected by this devastating condition, and myself, our co-producers at U-Live and the entire ELF company hope the gala opening on November 5th at London's Dominion Theatre will be an even more memorable and special event because of the money and awareness raised."

Based on the beloved 2003 New Line Cinema hit starring Will Ferrell, ELF is the hilarious tale of Buddy, a young orphan child who mistakenly crawls into Santa's bag of gifts and is transported back to the North Pole. Unaware that he is actually human, Buddy's enormous size and poor toy-making abilities cause him to face the truth. With Santa's permission, Buddy embarks on a journey to New York City to find his birth father, discover his true identity, and help New York remember the true meaning of Christmas.

ELF features a book by Tony Award winners Thomas Meehan (Annie, The Producers, Hairspray) and Bob Martin (The Drowsy Chaperone), with songs by Tony Award nominees Matthew Sklar and Chad Beguelin (The Wedding Singer). The production will feature direction and choreography by Morgan Young (Irving Berlin's White Christmas, Chitty Chitty Bang Bang), set design and costumes by Olivier Award winner Tim Goodchild, lighting design by Olivier Award winner Tim Lutkin, vocal arrangements by Phil Reno, dance arrangements by David Chase, orchestrations by Doug Besterman, video design by Ian William Galloway and sound design by Clement Rawling. Musical direction and supervision will be by Stuart Morley.

Michael Rose and U-Live in association with the Bord Gais Energy Theatre, Dublin present the Theatre Royal Plymouth production of ELF at the Dominion Theatre, London.

DETAILS:

ELF THE MUSICAL

24 October 2015 to 2 January 2016

Dominion Theatre

268-269 Tottenham Court Road

London W1T 7AQ

Performances: Monday to Saturday at 7.30pm*, Wednesdays and Saturdays at 2.30pm**

*7.00pm on Thursday 5 November, no evening performance Thursday 24, Friday 25, Saturday 26, Thursday 31 December & Friday 1 January

**extra 2.30pm matinees on Thursday 29 October, and, in December, on Monday 21st, Tuesday 22nd, Thursday 24th, Monday 28th, Tuesday 29th & Thursday 31st

See website for ticket prices: www.elfthemusical.co.uk / www.dominiontheatre.com

Box Office: 0845 200 7982

Running Time: 2 hours 25 minutes (including interval)

Alzheimer's Society

· 225,000 will develop dementia this year, that's one every three minutes

· Alzheimer's Society research shows that 850,000 people in the UK have a form of dementia. In less than ten years a million people will be living with dementia. This will soar to two million people by 2051

· Dementia costs the UK economy over £26 billion per year. This is the equivalent of more than £30,000 per person with dementia

· Alzheimer's Society champions the rights of people living with dementia and the millions of people who care for them

· Alzheimer's Society works in England, Wales and Northern Ireland

· Alzheimer's Society supports people to live well with dementia today and funds research to find a cure for tomorrow. We rely on voluntary donations to continue our vital work. You can donate now by calling 0845 306 0898 or visiting alzheimers.org.uk

· Alzheimer's Society provides a National Dementia Helpline; the number is 0300 222 11 22, or visit alzheimers.org.uk