Broadway Advertising Agency ARTHOUSE Expands to London
The agency has appointed Karl Westworth as Managing Director of ARTHOUSE London.
Broadway advertising agency ARTHOUSE is expanding its footprint to London, bringing its dynamic and creative advertising strategies to the West End and the UK theater market. The agency has appointed Karl Westworth as Managing Director of ARTHOUSE London, leveraging his 20+ years of experience marketing shows on Broadway, the West End, and international productions.
“We’re incredibly excited to expand ARTHOUSE to the West End,” said Sara Fitzpatrick, Founder and General Manager of ARTHOUSE. “With Karl Westworth’s extensive experience and deep understanding of live entertainment marketing, we’re eager to introduce fresh, innovative ideas that will help producers create impactful connections with audiences.”
Westworth's career includes roles at Delfont Mackintosh, Nimax, AKA, The National Theatre, and Chris Harper Productions. He has worked on award-winning productions such as Jersey Boys, War Horse, The Curious Incident of the Dog in the Night-Time, and the 2022 Tony Award-winning revival of Company. Most recently, he served as VP of Marketing for Secret Cinema and TodayTix Live productions under TodayTix Group.
Reflecting on his new role, Westworth said: “I’ve long been inspired by the creative talent of my brilliant friends and colleagues on Broadway, who consistently produce powerful and memorable campaigns. With ARTHOUSE, I’m excited to bring a fresh, strategic approach to the West End—fusing art and science to engage audiences and drive ticket sales in new and innovative ways.”
This expansion follows ARTHOUSE’s acquisition by TodayTix Group in June. The partnership combines ARTHOUSE’s expertise in digital strategy and creative design with TTG’s cutting-edge ticketing technology to deliver exceptional value for theater producers and audiences alike.
“ARTHOUSE has transformed the way producers connect with theatergoers on Broadway,” said TTG CEO Brian Fenty. “With Karl leading the charge in London, we’re excited to bring that same energy and innovation to the West End. Audiences are evolving, and producers face constant challenges in reaching them. That’s why we’re focused on finding smarter, more creative ways to use technology, data, and incredible storytelling to connect shows with the right people at the right time.”
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