STC Debuts Redesigned Website

The Shakespeare Theatre Company announces the launch of a new website, upgrading the look and functionality of ShakespeareTheatre.org to meet the demands of today's audiences. The new design represents the culmination of a dedicated effort by members of the STC marketing team working with The Jake Group marketing/design firm over the past year. After extensive study into the existing website's analytics, user behavior and page traffic, The Jake Group and STC staff put together a website experience that will be significantly easier to navigate, will put ticket sales front and center and will make all the content the Company creates for its productions and programs easier to explore.

The new ShakespeareTheatre.org landing page highlights the Company's many programs and initiatives, providing direct access not only to tickets but also to Education, special events and important news. "Watch & Listen" offers a portal to explore STC's extensive multimedia content, including videos, articles, podcasts and more.

The ASIDES Online area makes STC's acclaimed scholarly program content that core audiences are seeking readily available, enhanced by additional online features.

Newly designed show pages also feature related programming and events, cast headshots and bios and quick links to related media.

"Responding to how audiences engage with interactive technology was at the forefront of our design and functionality of the new site. We recognize the need to be accessible, both in person and online, to not only our ticket-buyers, subscribers and donors, but also those groups reached by our Education, Artistic and Development teams throughout the community," says Michael Porto, Chief Marketing Officer. "We invite our patrons to dig deep into the new site and explore new ways to engage with STC online, whether via desktop or on their mobile devices."

The updated ShakespeareTheatre.org will help the Shakespeare Theatre Company better serve the diverse population of visitors each year, including subscribers and patrons, donors, students and teachers and special event groups.