TV Exclusive: Antonio Banderas Launches Blue Seduction To Benefit BC/EFA

Antonio Banderas attended his Blue Seduction for Women launch event held by PUIG USA, July 10th at Cedar Lake Dance Theatre in New York City. The event celebrated the launch of the new fragrance and the partnership between Antonio Banderas Seductive Fragrances for Women and Broadway Cares/Equity Fights Aids.

"I am committed to the arts so it is wonderful to have Broadway Cares/Equity Fights AIDS and In The Heights as part of this launch and partnership," said Banderas. "I'm proud to partner with Broadway Cares/ Equity Fights AIDS, who supports many organizations for children and at-risk youth with educational programs, as well as social service programs for people affected by HIV/AIDS.

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As part of the celebration, select members of the cast of the 2008 Tony Award winning Best Musical, In The Heights, performed with children benefiting from the House of the Roses, Ballet Hispanico School of Dance, R. Evolucion Latina, Steps and BroadwayDanceCenter. Luis Salgado, assistant Latin Choreographer for In the Heights, and founder of R. Evolucion Latina, created a special performance for the event to incorporate the message of giving back to the community.

BroadwayWorld.com's camera's were there to capture all the joyful dancing and song!