TRG Arts UK and European Office Now Open

Following its merger with UK-based arts consultancy BON Culture, formally US-based TRG Arts is now an international firm focused on increasing the resilience of the arts sector.

The former BON team has now established TRG's UK and Europe office and are operating under the global TRG Arts brand. This integration enhances TRG's position as the world's leading experts in patron loyalty and demand management for the arts. The office in London will better serve existing and new consulting clients in the UK and Europe and will continue to deliver major industry conferences and provide subsidised support services to the National Campaign for the Arts (NCA).

David Brownlee has joined the TRG senior leadership team serving as Vice President for the UK and Europe. His former BON Director Mari O'Neill has become TRG's Director of UK Operations, overseeing the conference programme and support for the NCA.

TRG's Vice President of Client Development, Lindsay Anderson, is currently supporting the establishment of the UK and Europe office throughout 2017, and is acting as a lead consultant for UK and European clients.

As well as training more than 40 arts and cultural senior leaders at UK Masterclasses, in the last 18 months TRG has worked with Birmingham Repertory Theatre, Wolverhampton Grand Theatre, and the Rose Theatre Kingston and has ongoing consultancy partnerships with the New Wolsey Theatre in Ipswich, Sheffield Theatres, Nottingham Playhouse, Northern Stage and Birmingham Royal Ballet.

David Brownlee commented: "Very soon after we established BON in 2015 it became clear that TRG Arts had skills and experience that could be transformative for UK arts organisations. The more we have worked with them, the more we have got to know and like their incredibly talented and friendly team and been impressed by the phenomenal results that have been delivered for clients all over the world. This coming together is a natural progression from what has been a highly successful partnership, that should better serve the needs of clients in the UK and around Europe and provide more capacity to satisfy the amazing demand for TRG's services."

TRG's President & CEO Jill Robinson added: "As we have become more familiar with the UK arts and cultural sector in the last two years, we've realised that the UK has developed something very special that should be safeguarded and cherished. Arts and cultural organizations in the UK and beyond can be sustained and sustainable. I am delighted that by coming together with BON we will not only be able to help arts organisations increase their revenues from box office and individual giving but also facilitate the NCA's work to increase public understanding and support for the local and national government funding that helps make the UK's cultural sector a world leader."

To find out more about TRG Arts visit www.trgarts.com.

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