Digital Radio Station 'Magic ABBA' Hits the Airwaves with Help from West End's MAMMA MIA!

'Magic ABBA in association with Mamma Mia!' is set to hit the airwaves at midday on Thursday 5th May. The pop-up digital radio station will celebrate the music of the Swedish pop legends 24 hours a day for 6 weeks and is brought to you by Magic Radio and Mamma Mia!, the West End show inspired by the songs of ABBA.

This is the place to get your ABBA fix! You'll hear the likes of Dancing Queen, Super Trouper, Gimme! Gimme! Gimme!, The Winner Takes it All, Take a Chance on Me, S.O.S and so many more of the bands classics' that you know and love, while being treated to exclusive interviews as the station goes behind the scenes and talks to former Mamma Mia! cast members alongside new cast members, following their journey as they join the smash hit musical in the West End in June. The station will catch up with the people behind the show and learn how Benny Andersson and Björn Ulvaeus' timeless songs inspired Mamma Mia!.

Listeners will have plenty of opportunities to win amazing prizes and Mamma Mia! experiences along the way too before we see the debut of 'Magic of the Musicals', a new event bringing together the best from London's West End, including Mamma Mia!, to the Royal Albert Hall on Monday 23rd May. Then in August listeners will vote for their favourite ABBA tracks and the greatest songs from Mamma Mia!.

Creator/Producer of Mamma Mia! Judy Craymer said "It's incredibly exciting to be working with Magic on this unique pop-up digital radio station featuring the music of ABBA and Mamma Mia! The songs of ABBA have always been irresistible and this is a fantastic celebration for both ABBA and Mamma Mia! as the musical enters its 18th year in London's West End."

The station will be live on air from midday on 5th May 2016, available on DAB digital radio in London, Manchester, Birmingham, Teesside, Tyne & Wear, Humberside, Leeds, Edinburgh, Northern Ireland, Tayside, Inverness and across the UK at magic.co.uk and on the Magic app for iPhone, iPad and Android. There will also be a special web page at www.magicabba.co.uk.

In order to listen on DAB Digital Radio, listeners will need to re-tune their radios. For more information on how to do this, head to www.getdigitalradio.com/retune.

MAMMA MIA! is in its 18th year in London's West End at the Novello Theatre and is currently on its first ever UK Tour receiving great critical and public acclaim. Find out more on the Mamma Mia! visit www.mamma-mia.com.

Magic Radio entertains a total audience of over 3.3 million across the UK on digital radio, with the perfect mix of music and entertainment to lift your day. You can listen to Magic Radio in London on 105.4FM and nationally via the Magic app, at magic.co.uk, on Sky Channel 0180, Freeview Channel 715, Virgin Media 928 and as a music TV channel on Box TV.

The Magic Radio Network has launched two brand new digital stations, Mellow Magic playing timeless relaxing classics and Magic Chilled, which creates a contemporary music escape featuring fresh laid back hits. Both services are available on DAB digital radio, online and via mobile apps

To find out more about Magic's different stations, music, events and presenters, head to www.magic.co.uk.

From West End to global phenomenon, Mamma Mia! has been seen by 60 million people in 50 productions in 16 different languages. Mamma Mia! is in its 18th year in London's West End at the Novello Theatre and is currently on its first ever UK Tour receiving great critical and public acclaim. The London production of Mamma Mia! has been seen by more than 10% of the entire UK population. The show has celebrated over 7,000 performances in London and has broken box office records in all three of its London homes. Mamma Mia! The Movie, starring Meryl Streep and Pierce Brosnan, is the highest grossing live action musical film of all time.

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