With panto season just around the corner, Birmingham Hippodrome has today announced details of a new fundraising campaign which aims to raise over £12,000 to help support its growing programme of Relaxed Performances for audiences with special access needs and complex learning disabilities in 2017.
Running from 1-12 December, The 12 Days of Christmas Challenge will seek to raise £12,000+ over 12 days in support of this year's Relaxed Performance of Dick Whittington, thereby ensuring that even more people share in the magic of pantomime this festive season.
A relaxed performance is all about creating a welcoming, inclusive and relaxed environment for audiences who may find coming to the theatre overwhelming. These special events include:
Following the success of last year's Relaxed Performance of Aladdin in January 2016, Birmingham Hippodrome is thrilled to be expanding its Relaxed Performance programme in 2017. Events currently on sale include a Relaxed Performance of this year's magical pantomime Dick Whittington on Thu 26 January at 12noon starring John Barrowman, Steve McFadden, The Krankies, Jodie Prenger, Matt Slack and Andrew Ryan and, for the very first time in 2017, a specially-adapted performance of the acclaimed National Theatre production; The Curious Incident of the Dog in the Night Time on Mon 3 Jul at 7.30pm.
Rob Macpherson, Director of Marketing and Development at Birmingham Hippodrome, said; 'A visit to pantomime can be an unforgettable experience, whatever your age. For audiences with specialist access or complex learning needs, visiting a traditional theatre setting can often seem overwhelming. By expanding our existing programme of Relaxed Performances, we hope to provide up to 5000 additional patrons with a safe, inclusive and enjoyable environment in which to share in the magic of live theatre this festive season and beyond. We are extremely grateful to audiences, donors and members for their continued generosity and support in helping to ensure everyone's welcome at Birmingham Hippodrome.
Vidar Hjardeng MBE added 'As both a Birmingham Hippodrome Board member and Chair of its Access Forum, making sure everyone has the chance to enjoy the amazing experiences the theatre has to offer is very important to me and all of us at the Hippodrome. That's why I'm supporting the 12 Days of Christmas campaign which will fund more relaxed performances, creating a welcoming, inclusive and relaxed environment for individuals and families who may not always get the opportunity to experience the joy of live theatre."
Donations The 12 Days of Christmas Challenge open at 10am on Thursday 1st December.
Where Does YOUR £12,000 go?
On the first day of Christmas, my donors gave to me...
To help Birmingham Hippodrome raise £12,000 in 12 days, donate online at http://bit.ly/2fxyNFB, call the Fundraising Team on 0121 689 3068 or send a cheque addressed to 'Birmingham Hippodrome' to Christmas Challenge, Birmingham Hippodrome, Hurst Street, Birmingham, B5 4TB.
Birmingham Hippodrome Theatre Trust is an independent registered charity, No 510842. We passionately believe live experiences have the power to entertain and inspire. We want to ensure that audiences of all ages benefit from Hippodrome CREATIVE and with your help we can make this a reality.
If you donate, don't forget to Gift Aid your donation is you are UK Tax Payer. This boosts your donation by 25p for every £1 you donate, at no extra cost to you!
For more information about the 12 Days of Christmas campaign, visit http://www.birminghamhippodrome.com/giveandjoin/12-days-christmas-challenge/
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