Andre Rieu Announces Maastricht Cinema Shows Streamed Across the UK

He is known for his energetic and spell-binding live performances, as well as amassing over 40 million album and DVD sales worldwide, and now the world's leading pop classical artist, André Rieu, has announced his annual Maastricht concert will once again be beamed into cinemas across the UK in celebration of his 30th year in music.

André Rieu's 2017 Maastricht Concert will screen via satellite in over 500 cinemas in the UK on Saturday 22nd July (7pm) and Sunday 23th July (3pm) including major multiplexes and many independent cinemas and arts centres.

The Dutch violinist is one of the world's highest-grossing touring artists, and every year performs a very special concert in his hometown of Maastricht to tens of thousands who travel from all over the globe to experience one of the most emotionally engulfing live music experiences possible, set against the back-drop of the equally as elegant medieval town square.

The Maastricht concert features the maestro in his element, with his famous 60-piece Johann Strauss Orchestra, sopranos, tenors and very special guests.

Last year, André Rieu's Maastricht concert broke his own record for music event cinema - grossing more than £1.4million at the UK box office over one weekend, more than Take That and One Direction.

Now, the Maastricht concert in 2017 will hold extra special significance, as it marks 30 years since André formed the Johann Strauss Orchestra, who have come to be as much family to him as some of the most talented musicians anyone could share the stage with. Once again, the cinema show will be hosted by Good Morning Britain Presenter, Charlotte Hawkins.

On the cinema shows and his 30th Anniversary of performing with the Johann Strauss Orchestra, André said, "When I founded the Johann Strauss Orchestra in 1987, there were only twelve orchestra members - now there are more than 60 people on stage! Although a lot has changed, there is one thing which has never changed: the joy of playing together, whether in a small group or a big orchestra. We are so much looking forward to bringing this joy again this year to your cinema in July. The program will be very diverse, reflecting this special anniversary. I do hope you will all join us for an unforgettable, magical evening brought to you from my romantic hometown Maastricht."

Having performed to millions over a career that milestone accolades do no real justice to, audiences in the UK will be able to live the live André Rieu experience over the 22nd - 23rd July, as he looks forward to welcoming them via satellite in local cinemas to his hometown - the musical town of Maastricht, for an unforgettable cinema experience like any other.

Find your nearest local cinema screening of André Rieu's 2017 Maastricht concert here: www.andreincinemas.com.

Co-founded by André Rieu, Pierre Rieu and Caspar Nadaud, Piece of Magic Entertainment launches in July 2017 with a series of concert events in conjunction with the award-winning musician André Rieu, entitled André in Cinemas. Acknowledging the popularity of Rieu's previous Event Cinema releases and the unique ability of these broadcasted shows to engage mainstream audiences in classical music performances, André in Cinemas will broadcast across the UK, Europe, Australia and New Zealand and also look to gain a stronger foothold in North America, Latin America and China, where acclaim for the genre continues to grow.

Piece of Magic Entertainment is a one-stop production and distribution company for artists, organizations and licensors, housing its own production studio, post-production facilities and crew. The company integrates specific, localised elements into content, such as guest presenters, fan participation and local talent involvement, in order to fully engage with local audiences. The Event Cinema strand produced and distributed by POM will aim to coexist next to an artist's album, DVD releases and tour plans, making it an intrinsic part of their offering to audiences worldwide.

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