Twitter Watch: War Horse Toronto's 'Tweet and Greet'

Mirvish Productions' presentation of War Horse has its official opening night on February 28th, 2012, but they are offering some very special tickets to eager young social media fans.  The performance on Feburary 16th is being called and 'Tweet and Greet', and fans aged 30 and under have the opportunity to enter to win tickets to the performance and an exclusive VIP post-show cocktail party.  The event is being promoted on Twitter under the @WarHorseTO and @Mirvish handles, with followers encouraged to enter and hopefully discuss the show online after they see it.

War Horse is a Tony Award Winning play currently enjoying successful runs on Broadway and the West End.  The all Canadian production is receiving fantastic advance buzz, and Mirvish hopes to use social media to not only promote the show, but to actively engage a younger audience in the vibrant theatre community that exists in Toronto.

Tracey Nolan is the woman behind the Twitter account for Mirvish and War Horse, and is responsible for organizing this unique event.  When asked about the importance of social media to a production like War Horse she had the following to say: "The value of social media to War Horse is huge.  From what I've seen from War Horse fans in London and in New York they become positively evangelical about it once they've seen it, especially on social media.  So there's a benefit that way in terms of sales and word of mouth, but also, it's important to us to build a community around this show, which we feel is very special."

It is that notion of building community that sets this event apart from many other 'tweet-ups' that we see promoted online.  War Horse Toronto's 'Tweet and Greet' is being run and established in a way that is designed to help young people fall in love with theatre, and instantly find a community and an open forum in which to discuss and share that love.

When and Where?

War Horse Toronto 'Tweet and Greet'

February 16th at The Princess of Wales Theatre

To enter simply follow @WarHorseTO on Twitter, like them on Facebook or email young_guns@mirvish.com 

Winners will be notified by February 13th, 2012

For more information the production please visit www.mirvish.com/shows/warhorse

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