Power Plant Contemporary Art Gallery Debuts POWER BALL XIX

Last night, The Power Plant Contemporary Art Gallery and Max Mara announced the brand as Presenting Sponsor of Power Ball for the third consecutive year with a cocktail celebration in Max Mara's boutique on Bloor Street in Toronto. The theme of Power Ball XIX, Toronto's most coveted Art Party, Stereo Vision, was also announced.

The 19th annual event, taking place Thursday, June 1, 2017, will transform The Power Plant into an immersive contemporary art experience fusing music, ambiance, food, fashion, and society. Guests will be invited to explore the hidden worlds, alternate realities and unseen universes that may exist parallel to our own.

"This evening we are so pleased to formally announce the renewal of our partnership with Max Mara as the Presenting Sponsor of Power Ball XIX. Max Mara has shown its steadfast support for the arts internationally, and for the past two years, we had the privilege of collaborating with the company to present the event," said Gaëtane Verna, Director of The Power Plant. "For one night, Power Ball XIX: Stereo Vision will be the portal where hidden worlds and alternate realities converge and collide, and are made visible to us in our earthly dimension."

Verna continued to thank sponsors, donors, and partners for their continued support in raising vital funds for the gallery; allowing the opportunity to present the best in contemporary art through free exhibitions, public programs and events throughout the year.

Guests such as Amanda Lew Kee, Trinity Jackman, Marcus Doyle, Maarika Pinkney, Andrea Bolley, and Anya Georgrjevic enjoyed champagne and Italian bites while discovering Max Mara's newest collection.

About The Power Plant
The Power Plant is Canada's leading public gallery devoted exclusively to contemporary visual art. It is a vital forum for the advanced artistic culture of our time that offers an exceptional facility and professional support to diverse living artists while engaging equally diverse audiences in their work. The Power Plant pursues its activities though exhibitions, publications and public programming that incorporates other areas of culture when they intersect with visual art.

About Max Mara
Founded in 1951 by the late visionary, Achille Maramotti, is the premier collection within the Max Mara Fashion Group and the epitome of Italian luxury and style. As a contemporary collection for the confident woman, consisting of opulent fabrications with couture details applied to ready-to-wear, Max Mara pieces embody femininity and craftsmanship. Symbolic for classic silhouettes with a timeless sensibility and constructed from the most luxurious fabrics, Max Mara is revered for the classification of the coat, sharp suiting and elegant accessories. Max Mara is available in 2,462 locations in more than 100 countries. Max Mara Fashion Group counts 19 different collections. The company remains privately held and managed by the Maramotti family.

(Photo Credit: George Pimentel/Getty Images)

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