MAC Presents Names New Director of Content Strategy

MAC Presents is pleased to announce Haley Zimring as Director of Content Strategy. A strategic business thinker and entertainment-savvy professional, Haley spent the last three years combining her love of the two on behalf ofBloomberg News. She brings extensive knowledge of content creation and an impressive resume of segment production to MAC Presents, having led interviewswith some of the world's most prominent names across the entertainment, music and fashion industries including: George Clooney, Meryl Streep, Clint Eastwood and Robert Redford and producing interviews with the likes of Melissa Etheridge, Usher, Carolina Herrera and the CEO's of Valentino, Soul Cycle and Rent the Runway. Formerly the on-air host and writer of The Red Carpet Network & Broadway.tv, Haley is a three-time Gracie Award winner and current board member of the Alliance for Women in Media. A graduate of The George Washington University's School of Media and Public Affairs, Haley grew up in Allentown, Pennsylvania and currently resides with her husband Joey on the Upper East Side of Manhattan.

For the past twelve years, MAC Presents has been the leading connector of bands, brands and fans, creating award-winning partnerships, events and experiences for brands including Delta, Bud Light, Citi, Microsoft, Southwest, YouTube, Nielsen, Miller, AT&T, Samsung and others. A sponsorship and experiential agency with music at its core, MAC Presents focuses on custom event creation, brand strategy and fully integrated social media and branded content. MAC Presents has received numerous awards and accolades including Event Marketer's "It List" (2014 & 2015), Event Marketer's Silver Ex Award for Citi/The Rolling Stones (2014) and a Gold Ex Award for Billboard Music Awards/Citi/John Legend (2015). MAC received Silver CLIO Awards for Citi/The Rolling Stones and Citi/Sound City Players/Foo Fighters/SXSW integrated campaigns (2014). MAC is a five-time recipient (and 10-time nominee) of the Billboard Concert Marketing & Promotion Award -- including back to back wins for Southwest Airlines/Imagine Dragons (2015) and Citi/Billy Joel/MSG (2014). The MIDEM Marketing Competition, Shorty Awards, BizBash, Event Technology Awards and Mobile Marketing Awards have also recognized MAC programs in the last three years.

To post a comment, you must register and login.