Choir! Choir! Choir! to Remember Prince at Massey Hall, 5/2

On April 21st, 2016 Prince Rogers Nelson passed away at the age of 57. His death is the sad end of an era, but his legacy as a musical genius and cultural icon will live on. In honour of Prince's legacy on Monday, May 2nd Choir! Choir! Choir! invite the people of Toronto to perform one of his most beloved songs, "When Doves Cry" in three-part harmony at the iconic Massey Hall. Proceeds from the event will be donated to the Regent Park School of Music, a non-profit community music school whose mandate is to provide music education to underprivileged youth in Regent Park and other areas of the City of Toronto, and Massey Hall and Roy Thomson Hall's Share the Music education and outreach program.

"For more than 5 years, C!C!C! have met twice weekly to pay respects to all great songs which define our lives," remarks Nobu Adilman, co-founder of C!C!C! "When we heard the news about Prince we were shocked and upset. Like most people, we wanted to get together and share our love for his music. The outreach from the community was instant as it was overwhelming - it was obvious people were mourning and wanted to come together."

Choir! Choir! Choir! just recently returned from a two night musical tribute of the late David Bowie at Carnegie Hall and Radio City Music Hall in New York City, where the group engaged thousands of people in singing a finale of "Space Oddity." The finale performance was dubbed "an emotional high point" by the Wall Street Journal. The offer to perform by the show's producers came after C!C!C!'s tribute to the music of David Bowie at The AGO went viral online. View the video here.

"The world of music has lost too many legends in 2016. We want to do everything we can to respect and celebrate them" says Adilman. "Prince was all love, deep funk and pure rock. His style and songs made for the world's most inclusive dance party, so let's go crazy, gather thousands of singers, and pay respect to the enormous legacy he left behind."

Choir! Choir! Choir! is a singing group based out of Toronto and led by creative directors Nobu Adilman and Daveed Goldman. The group takes a non-traditional approach: there are no auditions and they meet up twice weekly to learn original choral arrangement of pop songs. Since 2011, they have built up a dedicated and passionate community of singers, a thriving international fan base on YouTube and launched a number of successful charity campaigns. They have performed with Patti Smith, Tegan & Sara, Damien Rice as well as onstage at Carnegie Hall and Radio City Music Hall for The Music of David Bowie tribute concert. Choir! Choir! Choir! exists to celebrate music and push the boundaries between practice and performance, artist and audience, offering therapeutic benefits with the ultimate side effect: a powerful community.

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