IP MAN THE MUSICAL Teams with Nokia for Commercial Series

Leveraging on the success of the June event held in Singapore, W Squared Live Entertainment has embarked on a major campaign with Nokia in co-branding Ip Man the Musical via a series of commercial videos. The videos will be featuring Nokia's smartphone offering, paring with the musical's first glimpse of its production song.

The cross-over campaign brings together Nokia Lumia 925 camera features, that has made the phone a cult among its worldwide users, and Asia's first ever mega-musical inspired by the grand master, Ip Man. The videos act as a new technological platform featuring new songs from Ip Man the Musical. The stories have been carefully orchestrated in weaving together the phone's smart features with the retold tales of the man himself in dramatic settings.

"This is truly a great initiative for our show, Ip Man the Musical working strategically with the Nokia team in a unique cooperation. We believe that through Nokia's global platform, we will be able to distribute our content widely and bringing the awareness of the show and its music to a new height," said Robert Vicencio, the co-producer of Ip Man the Musical.

"We are very excited to work with W Squared Live Entertainment on this content marketing campaign. Ip Man is a legendary and well-loved figure in Asia. Together with W Squared Live Entertainment we have put together a series of videos that will intrigue audiences, as they re-imagine what the grandmaster of Wing Chun would do with the Nokia Lumia925's imaging capabilities in his time," added Tay Eng Wah, Digital Marketing Lead, Pan Asia at Nokia.

The "Master Memoirs" series will be the first time when Mobiles, Musicals and Martial Arts have converged in the most creative way.

Ip Man the Musical aims to create a strong sensory experience for audiences. The partnership leverages these theatrical images of power and precision to draw an emotional resonance to Nokia's device by highlighting the Lumia925's new imaging features.

You can find our first video at www.facebook.com/ipmanthemusical, or visit www.nokia.com.sg/ipman to download wallpapers and take part in a competition for a chance to win a new Nokia Lumia.

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