News on your favorite shows, specials & more!

Viva Forever 2012 - Articles Page 2

Opened: December 11, 2012
Closing: June 29, 2013

Viva Forever - 2012 West End History , Info & More

Piccadilly Theatre
(Piccadilly Circus) Denman Street London

VIVA FOREVER! tells the story of a beautiful, talented girl and her best friends who get swept up in the obsession of today�s TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she�d have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be.



With songs from the incredible SPICE GIRLS, Producer Judy Craymer has assembled a creative team that includes script writer JENNIFER SAUNDERS (Absolutely Fabulous, French & Saunders) and director PAUL GARRINGTON to bring the fresh, original story of VIVA FOREVER! to the stage.



VIVA FOREVER is produced by Judy Craymer in association with Universal Music, Simon Fuller and the Spice Girls.


Viva Forever - 2012 - West End Cast

Get Viva Forever Email Alerts

Be the first to get ticket offers, news, photos & more.

Viva Forever - 2012 - West End Articles Page 2

Photo Coverage: First Look at Spice Girls Musical - VIVA FOREVER in the West End!
by Robert Diamond - December 10, 2012


We've got a first look at photos from the show, which opens on December 11!

BWW EXCLUSIVE: VIVA FOREVER Begins Previews Tonight; Sneak Peek at the Songlist!
by BWW - November 27, 2012


As previews begin for Viva Forever, Spice Girls fan sites are abuzz with the news that some of their most famous hits as a group and as solo artists - and best-loved album tracks - are currently featured in the show.

Full Cast Announced for New Spice Girls Musical - VIVA FOREVER!
by Robert Diamond - September 28, 2012


Producer JUDY CRAYMER has announced the cast of VIVA FOREVER!, the new musical written by one of Britain's most brilliant comediennes and BAFTA winning writers JENNIFER SAUNDERS, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of THE SPICE GIRLS.

Spice Girls Musical VIVA FOREVER Earns £1 Million in Early Ticket Sales; Begins in November
by Kelsey Denette - June 28, 2012


The musical has already earned more than £1 million in ticket sales - and it won't even open officially until 11 December, 2012. Half of the earnings, the Daily Mail's Baz Bamigboye reports today, were from the first day that they were available.

STAGE TUBE: Inside the VIVA FOREVER! Announcement with the Spice Girls
by Nicole Rosky - June 28, 2012


Judy Craymer, producer of the global smash-hit musical phenomenon MAMMA MIA! earlier this week announced that the new musical, VIVA FOREVER! will open at the PICCADILLY THEATRE in London's West End in perfect time for Christmas. VIVA FOREVER! will preview from Tuesday 27 November and officially open on Tuesday 11 December 2012. Go inside the big announcement in the video below!

Photo Flash: VIVA FOREVER! Artwork Released!
by Nicole Rosky - June 26, 2012


Judy Craymer, producer of the global smash-hit musical phenomenon MAMMA MIA! today announced that the new musical, VIVA FOREVER! will open at the PICCADILLY THEATRE in London's West End in perfect time for Christmas. VIVA FOREVER! will preview from Tuesday 27 November and officially open on Tuesday 11 December 2012. Check out the just-released artwork for the show below!

STAGE TUBE: Spice Girls Talk VIVA FOREVER Musical!
by Nicole Rosky - June 26, 2012


Judy Craymer, producer of the global smash-hit musical phenomenon MAMMA MIA! today announced that the new musical, VIVA FOREVER! will open at the PICCADILLY THEATRE in London's West End in perfect time for Christmas. VIVA FOREVER! will preview from Tuesday 27 November and officially open on Tuesday 11 December 2012. All of the pop group's original stars were on hand today to celebrate the new musical's launch, and you can hear what they had to say about the new show below!

Photo Coverage: The Spice Girls Musical VIVA FOREVER - The Launch!
by BWW - June 26, 2012


Judy Craymer, producer of the global smash-hit musical phenomenon MAMMA MIA! has announced that the new musical, VIVA FOREVER! will open at the PICCADILLY THEATRE in London's West End in perfect time for Christmas. VIVA FOREVER! will preview from Tuesday 27 November and officially open on Tuesday 11 December 2012. All of the pop group's original stars were on hand today to celebrate the new musical's launch, and you can check out photos from the event below!

West End-Bound Spice Girls Musical VIVA FOREVER Launches Official Website!
by Nicole Rosky - June 14, 2012


As BroadwayWorld previously reported, Judy Craymer's new musical, VIVA FOREVER, a modern fable of camaraderie, love and loyalty based on the songs of the Spice Girls, will open in the West End before the end of the year. The musical, to be directed by Paul Garrington, will reportedly open at the Piccadilly Theatre in Decmber 2012.

Spice Girls Musical VIVA FOREVER to Open on West End December 2012?
by Nicole Rosky - May 31, 2012


Baz Bamigboye of Daily Mail writes that Judy Craymer's new musical, VIVA FOREVER, a modern fable of camaraderie, love and loyalty based on the songs of the Spice Girls, will open in the West End before the end of the year. The musical, to be directed by Paul Garrington, will open at the Piccadilly Theatre in December 2012.

RIALTO CHATTER: Victoria Beckham Says 'No' to VIVA FOREVER TV Show?
by Rialto Chatter - March 2, 2012


According to the dailymail.co.uk, Victoria Beckham has refused to take part in a reality TV casting show for the VIVA FOREVER Spice Girls musical.

Marianne Elliot Departs Spice Girls Musical VIVA FOREVER; Paul Garrington to Guide Workshop
by Kelsey Denette - October 20, 2011


While Marianne Elliott had been on board to direct the upcoming musical inspired by the Spice Girls' success, The Daily Mail reports today that Elliot, winner of a 2011 Tony Award for WAR HORSE, has departed the production. As workshops continue, Paul Garrington (MAMMA MIA) will step in.

Viva Forever History

Other Productions of Viva Forever

2012   West End
West End

Videos