Edinburgh Start-Up Makes its West End Debut

Scottish technology start-up, Make It Social, has partnered with the musical 'Wicked' to launch the West End's first social booking service. Make It Social's unique software will enable fans to book as a group but pay individually for the show. This simple but innovative concept is designed to make life easier for friends and families to go to events together. 'Wicked' is currently playing in London's Apollo Victoria Theatre, an Ambassador Theatre Group (ATG) venue.

Barry Grant of ATG said: "We are delighted to be working with Make it Social and 'Wicked' to launch this new booking platform in the West End. There is a real need to make organising social groups easier for everyone and harnessing this new technology does just that. We look forward to extending Make it Social to other productions throughout 2017."

Eddie Robb, CEO of Make It Social, added: "Our technology is about bringing people together in the real world to have fun experiences, build relationships and create memories. We are delighted that people going to see 'Wicked' will be able to benefit from our truly social platform - it's a really exciting opportunity."

Photo credit: Matt Crockett

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