Safeway Holiday Ice Rink Returns to San Francisco's Union Square 11/10-1/17/2011

The Safeway Holiday Ice Rink returns to San Francisco's Union Square beginning Wednesday, November 10, 2010 through Monday, January 17, 2011. Nestled in the heart of Union Square between Geary, Post, Powell and Stockton Streets, the Safeway Holiday Ice Rink is set to delight children and adults throughout the holiday season. A portion of ticket proceeds benefit Boys and Girls Clubs of San Francisco and the San Francisco Recreation and Parks Department.

"We have an unbelievable location for holiday ice skating in the heart of San Francisco," says Willy Bietak, Safeway Holiday Ice Rink producer and president of Willy Bietak Productions. "From families out for fun to couples on dates, everyone can expect to be charmed by the festive lights of Union Square and the magic of ice skating in one of the most treasured locales in the country.

Beginning Wednesday, November 10, 2010 through Monday, January 17, 2011, skating novices and professionals will take to the ice from 10 a.m. - 10 p.m. Sunday through Thursday and 10 a.m. through 11:30 p.m. Friday and Saturday. The Safeway Holiday Ice Rink will close at 9:30 p.m. on Friday, December 31, 2010.

Ticket prices for children eight years old and under are $4.50 Monday through Friday until 6 p.m. and $5 from 6 p.m. Friday through the closing session on Sunday. For adults, ticket prices are $9 Monday through Friday until 6 p.m. and $9.50 from 6 p.m. Friday through the closing session on Sunday. Ice skate rentals ($4) and hockey skate rentals ($5) will be available.

Advance tickets go on sale Monday, October 18, 2010 at www.unionsquareicerink.com/tickets. Starting Wednesday, November 10, 2010 tickets will be available at the ice rink ticket window in Union Square. Group rates and private parties are also available.

Safeway Holiday Ice Rink sponsors include Safeway, Macy's, Kaiser Permanente, JW Marriott, Westin St. Francis, Chancellor Hotel, Galleria Park Hotel, John's Grill, American Conservatory Theater, Emporio Rulli Il Caffe, Union Square Business Improvement District, NBC Bay Area, STAR 101.3, 98.1 KISS FM, 106.1 KMEL, 103.7 The Band, Wild 94.9 and KGO Radio.

About the Safeway Holiday Ice Rink
Since 2007, throughout the months of November and January, the Safeway Holiday Ice Rink has delighted children and adults with a holiday-themed ice park located in San Francisco's Union Square. Ticket prices are $4.50 - $5 for children eight years old and under and $9 - $9.50 for adults. Ice rink hours are from 10 a.m. - 10 p.m. Sunday through Thursday and 10 a.m. - 11:30 p.m. Friday and Saturday. A portion of ticket proceeds benefit Boys and Girls Clubs of San Francisco and the San Francisco Recreation and Parks Department. For more information, please visit www.unionsquareicerink.com or call 415-781-2688.

About Willy Bietak Productions
Santa Monica-based Willy Bietak Productions is a full-service Production Company specializing in the development and production of high quality family entertainment. With a staff of award-winning designers, directors, choreographers and musical arrangers - backed by a talented production and management team - Willy Bietak Productions conceives, packages and tours international entertainment spectaculars as well as special events. For more information, please visit www.bietakproductions.com.

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