Scottsdale Museum of Contemporary Art (SMoCA) welcomes back Squidsoup, the creators of the Museum's 2017 standout installation "Ocean of Light: Submergence." SMoCA and Canal Convergence present an expanded installation by Squidsoup in two locations. "Murmuration" is on view November 2019 - May 2020 at the Museum and "Standing Wave" will be on display at the Scottsdale Waterfront throughout Canal Convergence from November 8 - 17 and will remain installed until January 5, 2020.
The site-specific artwork - "Murmuration" - will use networked data systems to connect hundreds of lights and audio sources, creating a responsive data swarm. During the daytime, "Murmuration" offers a harmonious auditory experience, but when the sun goes down, a dynamic audiovisual experience swirls around the Museum like its namesake - a term for a flock of starlings whirling in unison through the sky.
Squidsoup's 2017 installation "Ocean of Light: Submergence" experienced over 49,000 attendees, broadened the Museum's social media reach and brought new audiences.
After the success of "Ocean of Light: Submergence," the Museum wants its audience to be a part of bringing "Murmuration" by Squidsoup to SMoCA and will be launching its first crowdfunding campaign through Kickstarter. There will be various levels of support, but one of the main rewards for donating is the ability to sponsor a light in "Murmuration." The campaign will launch on October 1 and run through October 31 and the Museum's goal is to raise $5,000.
"This installation will be an important point in SMoCA's history, being the very first light-based installation, of this scale, outside of the Museum. During the daytime, the audio portion of the piece will activate the outdoors and become part of the landscape, but once dusk hits, the lights will come to life, careening and swirling around the Museum in synchronization with the audio," continued Ganas.
"Murmuration" is organized by the Scottsdale Museum of Contemporary Art. Curated by Curator of Programming Julie Ganas.
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