Philadelphia International Festival of the Arts Goes Live

With three months to go until the first-ever Philadelphia International Festival of the Arts (PIFA), inspired by the Kimmel Center (April 7-May 1, 2011), organizers proudly debut a new facet of the festival-a strong new media-based presence premiering today, centered around PIFA-customized Facebook, Twitter and YouTube pages as well as the premiere of three new The Journey videos.

With a thematic eye on celebrating Paris during the 1910-1920 time period, PIFA programming highlights the idea of collaboration, innovation and creativity that dominated that era as well as today's artistic landscape. The social media campaign will enable PIFA organizers to capture those artistic moments both live and digitally. Whether a 140-character tweet, a five minute video or an informative Facebook post, the Festival heads to the web, in real-time, primed to provide audiences with coveted behind-the-scenes moments.

PIFA followers, friends and fans can expect the digital platforms they know and use every day to be updated continuously with exclusive images, news, facts, events and video.

PIFA fans can:
Follow PIFA on Twitter: http://www.Twitter.com/PIFAphilly or @PIFAphilly
Friend PIFA on Facebook: http://www.facebook.com/pifa.philly
Watch exclusive PIFA content, including The Journey videos on YouTube:
https://www.youtube.com/user/PIFAPhilly

In addition to the official social media launch, festival organizers are pleased to release three all-new The Journey videos. The video series, available at www.pifa.org and on PIFA's YouTube channel follows six PIFA artists through the personal process of artistic creation. Each artist's Journey is made up of 4-minute episodes as they travel along their creative road to PIFA and their final moment of performance.

The new Journey episodes premiering are:
The Green Fairy Cabaret, Ways to Love and Fly City (Part 1)
Soar along with the Philadelphia School of Circus Arts as they prepare a fantastical, new high-flying show, The Green Fairy, exclusively for PIFA.

How Philly Moves (Part 2)
Renowned photographer and mural artist, JJ Tiziou collaborates with the Philadelphia Mural Arts program to push the boundaries of mural making, as he prepares a 45 foot digital mural for PIFA.

Hope: An Oratorio (Part 3)
Jonathan Leshnoff, one of the nation's most exciting young composers, continues his creation, an original oratorio.

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