HAMILTON Sparks Record Kimmel Center Subscription Sales

Broadway Philadelphia's 2017-18 subscription sales are at an all-time high following the announcement of the 2018-19 Philadelphia premiere of Lin-Manuel Miranda's record-setting Tony Award winning musical, Hamilton: An American Musical.

Season ticket holders are guaranteed access to the 2018-19 season with the purchase of a 2017-18 seven show subscription package. This will include Hamilton: An American Musical. Anticipation over Hamilton fueled record-breaking sales with new subscriptions 228% higher than previous years, plus a 19% increase in renewals of existing subscribers.

Subscription packages are limited because most of the productions in the series are only one week engagements- leaving a maximum of approximately 18,000 seats available. The Kimmel Center created a brand new, seven show package in response to the demand that features Phantom of the Opera and Les Miserables.

"Hamilton access motivates audiences to become season subscribers yet they will discover an entire season featuring 13 titles that boast a cumulative 31 Tony Award wins," said Anne Ewers, President and CEO of the Kimmel Center for the Performing Arts. "The theatergoing experience for our subscribers is like no other- filled with year-round perks and a fantastic sense of community."

With renewals of existing subscribers up and new subscribers at an all-time high, Kimmel Center representatives indicated that the rap-infused, Pulitzer-Prize winning musical is bringing the next generation of Broadway fans to the theaters.

"This is great for the Broadway eco-system," said Crystal Brewe, Vice President of Sales and Marketing at the Kimmel Center, "this kind of energy around a show creates new fans of the genre, and has the potential to inspire young performers, writers, and creative across the country."

Located in the heart of Center City, Philadelphia, The Kimmel Center's mission is to operate a world-class performing arts center that engages and serves a broad audience through diverse programming, arts education, and community outreach. The Kimmel Center campus is comprised of the Kimmel Center for the Performing Arts (Verizon Hall, Perelman Theater, SEI Innovation Studio, and the Merck Arts Education Center), the Academy of Music (owned by the Philadelphia Orchestra Association), and the University of the Arts' Merriam Theater. The Kimmel Center is also home to eight Resident Companies: The Philadelphia Orchestra, Opera Philadelphia, The Pennsylvania Ballet, The Philly Pops, PHILADANCO, The Chamber Orchestra of Philadelphia, The Philadelphia Chamber Music Society and Curtis Institute of Music. TD Bank, America's Most Convenient Bank, is the season sponsor of the Kimmel Center's 2017-2018 Season. American Airlines is the official airline of Broadway Philadelphia. For additional information, visit kimmelcenter.org.

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