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From: SXSW 2017 COVERAGE: AVETT BROTHERS and Documentary MAY IT LAST

SXSW saw a lot of opportunities for new films and documentaries to be premiered. One in particular was a documentary called MAY IT LAST: A PORTRAIT OF THE AVETT BROTHERS that explored the Avett Brothers' journey into making their latest album that was recently released called “True Sadness.” In creating this documentary, directors Judd Apatow and Michael Bonfiglio wanted to share all aspects of the lives' of the Avett Brothers and their band.