Phantom - Julia Udine + Paul Schaefer Photo

From: Photos: MTA Encourages New Yorkers to Take the Subway to Broadway With New Ad Campaign

In 1977, stars from Broadway shows gathered onboard a New York City subway car to take what would become an iconic photo, appearing with the tag line “The Only Sure Way to Make It to Broadway.” Forty-four years later, the Metropolitan Transportation Authority (MTA) and Broadway advertising agency RPM collaborated to re-create this photo.